Data Analysis: Kinds of Data Flashcards
1
Q
qualitative data
A
written, non-numerical description of ppts thoughts, feelings or opinions
2
Q
quantitative data
A
expressed numerically rather than in words
3
Q
qualitative data evaluation
A
rich in detail
greater external validity
difficult to analyse
conclusions may be subjective
4
Q
quantitative data evaluation
A
easy to analyse
less biased
narrow in scope
5
Q
primary data
A
collected first hand from ppts for the purpose of the investigation
6
Q
secondary data
A
collected and analysed by someone other than the researcher
7
Q
primary data evaluation
A
high validity
targets relevant info
time and effort
8
Q
secondary data evaluation
A
inexpensive and easy to access
variation in the quality
outdated and incomplete
