Salesforce Interview Questions Flashcards
Salesforce
- A customer-facing CRM system
- A Cloud SaaS platform
- Used to record customer details and the org’s interactions with them
- Most popular products are Sales Cloud and Service Cloud
Sales Cloud
- Designed to support businesses with their sales cycle
- Used by orgs to record initial interest from customers (Leads) and follow through a Sales cycle, taking customers through various steps to win their business
- Included with this Cloud:
1. ) Prospecting
2. ) Lead
3. ) Opportunity
4. ) Quoting
5. ) Forecasting
Service Cloud
- Helps orgs with their customer support process
- Designed to support customer service teams from within a business
- Helps agents deal with customer queries, as well as solve issues
- When using this Cloud, customers initiate a support process by e-mailing, calling, or submitting an online form
- Once a case has been created in Salesforce, agents can use features such as a Knowledge base to help find answers to questions, milestones to ensure SLA (Service Level Agreements) are met, as well as features like live chat to talk to customers in real-time
Cloud SaaS Platform
- Stands for “Software-as-a-service”
- Means I can access it through my web browser, as opposed to a desktop application
- Biggest benefits are:
1. ) Cost (don’t need to buy a ton of servers with this type of platform)
2. ) Upgrades (taken care of for me with this platform)
3. ) Mobility (can be accessed from anywhere)
Salesforce Platform
- Formerly known as Force.com
- This enables me to create powerful customizations on top of Salesforce’s products, that allow me to completely tailor the applications to my org’s exact needs
- I can create customizations with clicks, not code
- Allows me to create custom fields and objects to store unique information related to my org
Automation
- One of the most popular customization possibilities in Salesforce
- I can create this to pretty much do anything in Salesforce, update a field, create a record, send an e-mail, etc.
- These types of customizations can end up saving users alot of time
Can I provide an example of a custom App I can build on the Salesforce platform?
- ) An HR application to help internal teams manage jobs and job applicants
- ) A finance system that can track invoices
- ) A goal-setting App that can help managers set targets and goals for their team
Declarative Customizations
Point-and-click; allows non-developers to build powerful customizations by using a wizard to create custom fields, automation, and tables of data
Programmatic Customizations
- Customizations built with code (ex: Apex)
Lightning Development
Salesforce’s UI coding language; can be used to cerate completely custom screen layouts
Can I explain how Salesforce releases work?
- Being a Saas platform, Salesforce delivers updates to my system automatically
- The major releases happen 3 times a year
- Some other, much smaller updates are delivered in between the major releases
Salesforce Lightning Experience
- A new UI released in 2015
- Allows Salesforce Admins to easily control the layout of all pages
- Every single page of this is fully customizable
- I can customize the homepage, record layouts, and create dashboards to suit my specific needs
6 Steps of the Sales Cloud process
- ) Qualify
- ) Discover
- ) Analysis
- ) Proposal
- ) Negotiation
- ) Closed Won (or Lost)
‘Discovery’ phase
- 2nd phase in the Sales Cloud process
- Where the salesperson will find out more about the opportunity
‘Analysis’ phase
- 3rd phase in the Sales Cloud process
- Where the salesperson will find out what kind of product will be suitable for the customer
‘Proposal’ phase
- 4th phase in the Sales Cloud process
- Where the salesperson will present a proposal to the customer, with the suggested product and pricing
‘Negotiation’ phase
- 5th phase of the Sales Cloud process
- Reserved for any negotiations that take place
- This could involve pricing negotiations or contract negotiations
‘Closed Won (or Lost’ phase
- The 6th and final phase of the Sales Cloud process
- Where an option is chosen depending on the outcome of the opportunity
5 Phases of the Service Cloud Process
- ) New
- ) Working
- ) Waiting on Customer
- ) Escalated
- ) Closed
‘New’ Phase
- 1st phase in the Service Cloud process
- Used as a holding stage until a customer service agent picks up the case
‘Working’ Phase
- 2nd phase in the Service Cloud process
- Used when an agent has picked up the case, and is working to solve it
‘Waiting on Customer’ phase
- 3rd phase of the Service Cloud process
- Used once a reply has been sent to a customer
- This could be a question about the issue, or a resolution has been provided
‘Escalated’ Phase
- 4th phase in the Service Cloud process
- May be used if a case needs to be escalated to a more senior team
‘Closed’ Phase
- The 5th and final phase of the Service Cloud process
- This phase is used once the case has been resolved