Sales Promotion Flashcards
1
Q
What is promotion in general?
A
It is about communicating with a target audience making them aware of a business’s product or service
2
Q
Why promote?
A
- Influence by changing or reinforcing consumer choice
- Ensure consumers are buying the right product
- Persuades consumers to not buy other products from competitors
3
Q
What the advantages of sales promotion?
A
- Generates sales
- Generates profits
- Generates loyalty
- Sells excess or old stock
4
Q
What is a disadvantage of sales promotion
A
It is only used short term
5
Q
Types of sales promotion
A
- Free offers = BOGOFF, multipacks
- Price reduction = short term, limited time only 50% off
- Promotion where the customers pay = buy a cup of coffee and get a mug free
6
Q
What is it?
A
Where the customer has to buy a product to receive the benefit of the promotion.
