Internal Constraints

Question 1

Budgets and costs

Answer 1

If the promotional activity meets its objectives within the budget = cost effective

They can be changed or avoided by reassessing the situation the case and change or decide on something cheaper

Question 2

Time

Answer 2

Businesses most often set time frames in which their promotion material meets objectives

If they don’t meet time limit = waste of money, time and resources

Lead time = time limits it’s takes for the development and production of promotional material or activity

Question 3

Skills

Answer 3

A business must make they have the right skills and expertise to plan and promote their campaign

This could be conducted by a skills audit

Question 4

Technical resources

Answer 4

A typical business won’t have the resources to make their campaign therefore they will have to buy them in or hire them

Examples 
Cameras 
Printing tech
Designing software
Studios 
Etc

Question 5

What are they

Answer 5

Things that limit the business within the organisation itself