Advertising Flashcards
1
Q
Why advertise?
A
- To sell a product
- Inform the public
- Attract customers both old and new
- Create, reinforce or change a brand image
2
Q
Factors to consider when advertising
A
- Media profile = does it reach the target audience?
- Coverage = repeating ads may reach more people
- Frequency = more than one form of advertising i.e. TV and Magazines may attract more?
- Timing = sun cream would be needed in summer not winter!
- Appropriateness = lingerie ads targeted at kids? No!
- Cost = ads can be really expensive!
- External and internal constraints = laws, costs etc
- Business objectives = businesses have to make sure that ads reach or help to meet objectives
3
Q
What is it?
A
Using paid space and time in the media designed to sell or carry a business’s product
