External Constraints

Question 1

Food Safety Act

Answer 1

Prohibits sales of unfit foods

It controls the descriptions of unfit foods

Controls the quality of the food sold also

Question 2

Fair trade act

Answer 2

Promote fair trading

Provides controls over people who persistently go against fair trade

Question 3

Consumer Protection Act

Answer 3

Prohibits the sales of goods which are unsafe or unfit, going against General safety requirements

Question 4

Trading Descriptions Act

Answer 4

Prohibits misdescriptions of goods and services

Question 5

Voluntary Codes

Answer 5

Terms which an organisation agrees to operate to reduce the need for legislation

Examples

Voluntary code of practise for fast food industry gives options for reducing litter generated by the industry

Question 6

The ASA

Answer 6

Advertising Standards Authority

An independent body set up by the advertising industry to police codes such as the CAP code

Question 7

OFCOM

Answer 7

Office of communications

Regulators of communications within the media

They monitor and receive complaints about adverts

They eliminate offensive material and behaviour in the media

They have the power to remove the bad content

Adjust times in which the ad is shown