Sales and Marketing Applications Flashcards

1
Q

What 2 features would help assign ownership of a lead to the appropriate product team

A

Assignment Rules & Queues

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2
Q

What feature allows for reporting and comparison of products?

A

Oppty Dashboard

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3
Q

What objects can custom fields in the lead object be mapped to?

A

Opptys, Accts or contacts

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4
Q

If you have two separate teams that sell two different types of products with different sales cycles, what should an admin configure?

A

Page layouts, sales processes and record types for each type of sale

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5
Q

What can you implement to compare strengths and weaknesses of your product to your competitors?

A

Competitors on oppty page layout

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6
Q

What features would a system admin implement to see info on closed won opptys with a common competitor?

A

Competitors and similar opptys

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7
Q

Oppty update reminders

A

Notifications to sales reps about opptys that need attention based on oppty owners last login, past due opptys and all opptys that have not been updated in last 30 days

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8
Q

If you have multiple opptys for the same end customer (like in the scenario for multiple resellers targeted the same end customer), how can you avoid duplication in your pipeline?

A

Use the Omitted field on the forecast category for the duplicate opptys

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9
Q

What 2 objects can be related to campaign members

A

leads and contacts

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10
Q

Campaign influence

A

multiple campaign records can be associated with a single oppty

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11
Q

Content deliveries

A

tracks how often a file is viewed

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12
Q

What 2 related lists would be added to the oppty page layout to track how campaigns contribute to the overall pipeline?

A

Campaign influence & contact roles

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