S.2.4 Developing Resources and Capabilities Flashcards
The role of the value chain
„Competitive Advantage cannot be understood by
looking at a firm as a whole. It stems from the many
discrete activities a firm performs in designing,
producing, marketing, delivering, and supporting its
products.“ (Porter)
Source of cost advantage
- ECONOMIES OF SCALE
- ECONOMIES OF LEARNING
- PROCESS TECHNOLOGY
- PRODUCT DESIGN
- INPUT COSTS
- CAPACITY UTILIZATION
- RESIDUAL EFFICIENCY
Sources of differentiation
- Characteristics of the buyers
- Characteristics of the product
The Resource-Based Framework: Assumptions
-Firms are heterogeneously equipped with resources. (Heterogeneity of Resources)
-These resource differences may persist (Immobility of
Resources)
Barney‘s VRIN Framework:
valuable, rare, imperfectly Imitable, non-substitutable
Resource-based view: Critique
-The term “resource“has been defined extremely vague
-Interpretation and strategic evaluation of resources by
managers are exogenous variables, according to RBV
-RBV does not provide any support or devices for strategic management in practice
-It is not resolved where changes in resources and expertise derive from
Dynamic capabilities:
“Dynamic Capabilities are the ability to determine
whether the organization is performing the right activities, and then effectuate necessary change” (Teece 2010)
Three key capabilities
- Learning (dynamic concept)
- Coordination/integration (static concept)
- Reconfiguration (transformational concept)
Learning (dynamic concept)
-Learning quickly and learning to build strategic
assets (activities)
-Repetition and experimentation enables tasks to be performed better and quicker
-Identification of new production opportunities
Coordination/integration (static concept)
- Integrating strategic assets (activities) within the company
- Strategic advantage requires the integration of external activities and technologies (e.g. alliances, virtual corporations, buyer- supplier relations)
Reconfiguration (transformational concept)
- Transforming or reconfiguring strategic assets (activities)
- Adaptation of the resource structure to changes in the environment