S.2.1 Defining strategy

Question 1

Strategy as a Plan

Answer 1

“Strategy is a direction, a guide or course of action into the future, a path to get from here to there. Strategy as a plan looks ahead.“

Question 2

Strategy as Position

Answer 2

“Strategy is a means of locating an organization in the environment. Strategy becomes the mediating force between the internal and external
context.“

Question 3

Strategy as a Pattern

Answer 3

“Strategy is consistency in behaviour over time; it can be intended or not. Strategy as a pattern looks at past behaviour.“

Question 4

Strategy as Perspective

Answer 4

“Strategy is a perspective that is shared by the members of an organization and exercised on a collective yet consistent basis. It is the paradigma of the organization.“

Question 5

Planned and emergent strategy

Answer 5

• deliberate strategy = intended strategy - unrealized strategy
• Realized strategy = deliberate strategy + emergent strategy