role of social influence processes in social change

Question 1

what is minority influence?

Answer 1

when the minority persuade the majority to get social change.

Question 2

what are the 7 ways to bring social change?

Answer 2

-drawing attention through social proof
-consistency
-deeper processing of the issue
-flexibility
-commitment
-snowball effect
-social cryptanalysis

Question 3

evaluate social influence on social change.

Answer 3

+has empirical evidence (asch)
+there are everyday example such as African american civil rights movement
-the explanations rely heavily on asch, milgrams and moscovici study which all have their own weaknesses
-sometimes in everyday life people accept that social change is needed but they don’t wish to be associated with those who are bringing on the change.