minority influence Flashcards
1
Q
what three things does the minority need to make a influence?
A
-consistency
-flexibility
-commitment
2
Q
who conducted research using consistent and inconsistent colour slides
A
Moscovici 1969
3
Q
what did Moscovici do?
A
-had 172 female pp
-had 36 blue slides
-in gps of 6, 2 were confederates
- CONSISTENT: confederates would say green for all slides
-INCONSISTENT: confederates called 24 of the 36 slides green
4
Q
what did moscovici find?
A
- for the consistent condition, pp called the slides green 8.42% of the time
-for the inconsistent condition, pp called the slides green 1.25% of the time
-32% called a slide green at least once
