explanations for conformity, normative and social influence.

Question 1

what is normative social influence?

Answer 1

when a individual conforms because of their desire to be liked.

Question 2

what is informational social influence?

Answer 2

when a individual conforms with the desire to be right. for example, they may conform to the same answer as some whom they think has more information about the subject than themselves.

Question 3

who created the dual-process model?

Answer 3

Deutsch and Gerard, 1955

Question 4

according tot he dual-process model, what are the two reasons why people conform?

Answer 4

normative and informative social influence.

Question 5

who conducted research into normative social influence?

Answer 5

Asch, 1951

Question 6

who conducted research into informational social influence?

Answer 6

Sherif, 1936

Question 7

describe Asch’s study.

Answer 7

-50 male students participated in a ‘vision test’
-they had to match the length of the lines with three options
-confederates said the wrong answer
-75% conformed at least once
-26% never conformed
-32% of the time pp conformed

Question 8

describe Sherif’s study.

Answer 8

-used the autokinetic effect
-when pp were tested individually their results were very different
he then tested pp in groups of 3 with 2 confederates
-in groups, pp tended to converged at on point
-he used a repeated measure design type

Question 9

list three strengths for why people conform.

Answer 9

-research evidence x2
–asch
–sherif
-lab study

Question 10

list the two limitations for why people conform.

Answer 10

social identity theory:
-people conform when they have similarities with someone in the group that they can identify with.
laboratory experiment:
-can cause demand characteristics and lacks ecological validity.