Rhetoric Flashcards
rhetoric
the art of persuasion
ethos
establishing the character and voice of the speaker
split into two parts - credibility and rapport
credibility
authority and honesty
rapport
relationship with your audience
pathos
using linguistic techniques to appeal to your audience’s emotion
logos
using argument to appeal to your audience’s sense of reason
triadic structure
series of three parallel words, phrases, or clauses
syntactic parallelism
similar grammatical structures in successive phrases, clauses, or sentences
bathos
knock something down after building it up
anadiplosis
the repetition of the last word of one clause or sentence at the beginning of the next
anaphora
repetition of a word/ words at the beginning of successive phrases to create a sonic effect
asyndeton
the omission of a conjunction between parts of a sentence
polysyndeton
the use of several conjunctions in close succession
epistrophe
anaphora backwards, when you repeat a word at the end of a clause
symploce
anaphora and epistrophe come together; beginning and ending of a clause are repeated
who made synthetic personalisation
Fairclough
3 features of synthetic personalisation
informal lexis
personal pronouns
personalised cultural references
