RETAIL OUTLETS

Question 1

what are the PRO’s of Supermarket stores?

Answer 1

• Long opening hours
• Wide range of products
• Offers other services too

Question 2

What are the CON’s of supermarket stores?

Answer 2

• Not all products are locally sourced
• Not always the best quality
• Not supporting local and smaller shops

Question 3

What are the PRO’s of online shopping?

Answer 3

• Convenience
• Home delivery
• You can still access the same offers as you can in store

Question 4

What are the CON’s of Online shopping?

Answer 4

• May not turn up on time
• Items can be close to their use-by dates
• You may not like the replacement they bring you if an item you ordered is unavailable

Question 5

What are the PRO’s of Specialist Shops?

Answer 5

• High quality products
• Good specialist service & advice
• High levels of food safety & hygiene

Question 6

What are the CON’s of Specialist Shops?

Answer 6

• Expensive goods
• Specific or limited opening hours
• They’re less common

Question 7

What are the PRO’s of Organic Box Schemes?

Answer 7

• Seasonal Products
• Delivered to your home
• Recipes are often included with your purchase

Question 8

What are he CON’s of Organic box schemes?

Answer 8

• You don’t always know what is going to be in your box from week to week
• You might not like some produce that’s in there
• Reasonably expensive

Question 9

What are the PRO’s of markets?

Answer 9

• Good competitive prices
• Local & Seasonal produce
• Supporting local growers and businesses

Question 10

What are the CON’s of markets?

Answer 10

• Available produce is dependant on seasons
• Because it’s so fresh it might not last for that long
• Often only weekly

Question 11

Name the 6 different types of shops

Answer 11

• Online Shopping
• Specialist Food Shops
• Markets
• Supermarkets
• Corner Shops
• Organic Box Schemes

Question 12

What are PRO’s of Corner shops?

Answer 12

• Convenience
• Easily accessible for those in the community
• Good opening hours

Question 13

What are the CON’s of corner shops?

Answer 13

• Limited selection of goods
• Often products are priced slightly higher than supermarket rates
• Smaller quantities and sizes - cannot buy bulk

Question 14

How to shops secure LOYALTY?

Answer 14

• Loyalty cards

* In- store facilities

Question 15

What are the MARKETING STRATEGIES?

Answer 15

• ABOVE THE LINE
= Advertising through independent media (tv/radio/magazines)
• BELOW THE LINE
= Promotion by less expensive methods not be independent media (packaging/coupons/mail)