research planning and design 5 Flashcards
sampling and generalisability
issues with small samples
- easily distorted by extreme values
- less certainty about the location of the true mean
- larger confidence intervals can mask real differences between groups/ conditions
issues with large samples
- sensitive to extreme outliers
- detecting insignificant differences which are too small to be meaningful
- sampling bias may still persist
- can be unethical
- waste of resources
- burden on participants
probability sampling methods
= used to make a precise statement about a specific population
- - simple random sampling
- stratified random sampling
- cluster sampling
- systematic sampling
non- probability sampling methods
= not as sophisticated, more common
- convienience sampling
- purposive sampling
- snowball sampling
- quota sampling
simple random sampling
= every member of the population has an equal chance of being selected
- representative sample, cheap and easy to implement, unbiased.
- needs information about entire population -> might not be possible
stratified random sampling
= divide population into smaller sub-populations based on specific characteristics( age, gender) -> then random sampling between thes sub groups.
- diversity of sample is reflected, includes sub groups that can usually be underrepresented with small sample sizes
- requires detailed knowledge of population, unknown characteristics?,
proportional vs disproportional
proportional = The size of the sample from each stratum is proportional to the size of the stratum in the overall population
disproportional = The size of the sample from each stratum does not match the proportions of the strata in the population
cluster sampling
= divides a population into smaller groups or clusters -> cluster is selected randomly.
- time and cost efficient, large populations, high external validity
- too few clusters may be selected, difficulty defining clusters, might be biased if clusters are nor representative
systematic sampling
= select members of the population at regular intervals eg every third person
- easy, time-efficient, using fixed interval reduces bias, good when you dont know details about full population
- not recommended for periodically ordered groups (employee shift patterns)
convienience sampling
= take them where you find them, people who are easy to contact/ in geographical proximity/ volunteers
- participants readily available, quick and easy
- high risk of bias, self selection has issues with external validity
purposive sampling
= obtaining a sample with pre-determined criteria
- theoretical generalisability
- prone to research bias/ no statisitical inference
snowball sampling
= start with one or more initial participants, then continue to recruit on the basis of referrals from those initial participants -> until desired sample is reached
- addresses research Q, efficient for hard to find populations
- research bias, time intensive recruitment