research planning and design 5 Flashcards
sampling and generalisability
issues with small samples
- easily distorted by extreme values
- less certainty about the location of the true mean
- larger confidence intervals can mask real differences between groups/ conditions
issues with large samples
- sensitive to extreme outliers
- detecting insignificant differences which are too small to be meaningful
- sampling bias may still persist
- can be unethical
- waste of resources
- burden on participants
probability sampling methods
= used to make a precise statement about a specific population
- - simple random sampling
- stratified random sampling
- cluster sampling
- systematic sampling
non- probability sampling methods
= not as sophisticated, more common
- convienience sampling
- purposive sampling
- snowball sampling
- quota sampling
simple random sampling
= every member of the population has an equal chance of being selected
- representative sample, cheap and easy to implement, unbiased.
- needs information about entire population -> might not be possible
stratified random sampling
= divide population into smaller sub-populations based on specific characteristics( age, gender) -> then random sampling between thes sub groups.
- diversity of sample is reflected, includes sub groups that can usually be underrepresented with small sample sizes
- requires detailed knowledge of population, unknown characteristics?,
proportional vs disproportional
proportional = The size of the sample from each stratum is proportional to the size of the stratum in the overall population
disproportional = The size of the sample from each stratum does not match the proportions of the strata in the population
cluster sampling
= divides a population into smaller groups or clusters -> cluster is selected randomly.
- time and cost efficient, large populations, high external validity
- too few clusters may be selected, difficulty defining clusters, might be biased if clusters are nor representative
systematic sampling
= select members of the population at regular intervals eg every third person
- easy, time-efficient, using fixed interval reduces bias, good when you dont know details about full population
- not recommended for periodically ordered groups (employee shift patterns)
convienience sampling
= take them where you find them, people who are easy to contact/ in geographical proximity/ volunteers
- participants readily available, quick and easy
- high risk of bias, self selection has issues with external validity
purposive sampling
= obtaining a sample with pre-determined criteria
- theoretical generalisability
- prone to research bias/ no statisitical inference
snowball sampling
= start with one or more initial participants, then continue to recruit on the basis of referrals from those initial participants -> until desired sample is reached
- addresses research Q, efficient for hard to find populations
- research bias, time intensive recruitment
quota sampling
- sample represents the estimated numerical compositiob population but the sample is not randomly selected
- similar to stratified sampling
benefits
quick and easy
allows for comparisons between subgroups
can accurately represent entire population
costs
selection bias
onl focuses on specific charecteristics
can not always divide population into mutally exclusive groups