Research methods Year 2 Flashcards
strengths of case studies
offer rich detailed insight into unusual behaviour
may contribute to our understanding of typical function
can help generate hypotheses and theories
What is a case study
usually analysis of unusual individuals/events to provide in depth analysis
Tend to take place over a long period of time
may be subject to interviews, observations, testing …
limitations of case studies
generalisation as sample size is so small
information in the report is based on researchers opinion
personal accounts can be inaccurate
what is content analysis
observational researcher where people are studied indirectly via the communications they have produced
aims to summarise and describe communication in a systematic way so conclusions can be drawn
what is coding in content analysis
initial stage of analysis if data set is large
categorises info into meaningful units e.g. no. times a specific word appears
produces quantitative data
what is thematic analysis in content analysis
involves the identification of themes that cover most aspects of the data
strengths of content analysis
can get around ethical issues as communications are public so permission is not needed
high external validity
flexible as can produce quantitative and qualitative data
limitations of content analysis
as people are studied indirectly they are analysed outside of original context
researcher may attribute opinions to the speaker/writer that were not originally intended
less objective especially in thematic analysis
what is reliability
measure of consistency
if a measurement is made twice and produces the same result the measurement is reliable
ways to assess reliability
test-retest
inter-observer reliability
what is test-retest
administering the same test or questionnaire to the same person on different occasions
if the result obtained is the same or very similar it is reliable
must be sufficient time between tests so Ps don’t remember answer but also haven’t changed too much
test scores may be correlated to see if significant and positive
What is inter-observer reliability
used in observations to check observers are applying behavioural categories in the same way
more than one observer then results compared
how to improve questionnaire reliability
test-retest correlation should be +0.8 or more
questions that are ambiguous or open may need to be removed
how to improve interview reliability
use same interviewer every time
don’t ask leading questions
use a structure interview
how to improve observation reliability
operationalise behavioural categories
train observers on the behavioural categories
how to improve experiments reliability
standardise procedures
what is validity
whether or not an observed effect is a genuine one
what is face validity
the extent to which test items look like what the test claims to measure
what is concurrent validity
means of establishing validity by comparing an existing test or questionnaire to the one you are interested in
what is ecological validity
the ability to generalise a research effect beyond the particular setting in which it is demonstrated to other settings