Research methods year 2 Flashcards
What are correlations
A mathematical technique in which a researcher investigates an association between two variables, called co variables
What are correlation coefficients
A number between -1 and +1 that represents the direction and strength of a relationship between co variables plotted on a scattergram
What are case studies
-Detailed analysis of an unusual individual or event e.g London riots
-Can also be typical behaviours
-May involve a case history
-Qualitative (interviews) and quantitative (psychological tests)
-Tend to be longitudional
Evaluate case studies
-Insight into unusual cases e.g HM may provide understanding of normal function
-Generate hypotheses for future study
-Generalisations from small sample is a problem and conclusions based off subjective interpretation of the researcher, plus subjective data from participants
What is a content analysis
-Form of observation in which communication is studied indirectly
-Coding and quantitative data: data must be categorised into meaningful units (and then analysed by converting words, etc)
-Thematic analysis and qualitative data: Recurrent ideas (themes) that keep “cropping up” in the communication are identified and described
Evaluate Content analysis
-Fewer ethical issues
-High external validity
-Flexible approach because it can be adapted
-Information may be studied out of context and be subjective
-Reflexivity aims to address the issues of bias
What is reliability
Any measurement should produce the same result unless the thing has measured is changed
Name the ways of assessing reliability
-Test retest
-Inter observer reliability
-Measuring reliability
What are test retests
The same test is administered to the same person on a different occasion and results are compared
What is inter observer reliability
Observers compare data done in a pilot study or at end of actual study to make sure behavioural categories are consistently applied
How do you measure reliability
Two sets of scores at least +.80 to be reliable
How do you improve reliability in questionnaires
If a questionnaire has a low test retest reliability, same items may need to be changed to closed questions as these are less ambiguous
How do you improve reliability in interviews
-Should avoid questions that are leading or ambiguous
-Ensure interviewers are trained
How do you improve reliability in observations
-Behavioural categories should be properly operationalised
-More training may be needed
How do you improve reliability in experiments
Standardised procedures ensures consistency when testing different participants
What is validity
Whether a test, scale, etc produces a legitimate result which represents behaviour in the real world
Name the types of validity
-Internal and external validity
-Ecological validity
-Temporal validity
What is internal and external validity
Whether something measures what it was designed to measure and whether the findings can be generalised externally
What is ecological validity
-Extent to which findings can be generalised from one setting to another
-Mundane realism of a task may affect ecological validity
What is temporal validity
-Whether findings from a study holds true over time
What are the two ways of assessing validity
-Face validity
-Concurrent validity
What is face validity
Does a test measure what it is supposed to “on the face of it?”
What is concurrent validity
The extent to which a psychological measure relates to an existing similar measure
How do you improve validity in experimental research
-Use of a control group
-Standardised procedures
-Single and double bind procedures
How do you improve validity in questionnaires
Use of line scales and anonymity to reduce social desirability bias