Research methods to collect target market needs and wants

Question 1

What are the main ways designers gather information about the customers needs and wants?

Answer 1

• They look at current trends for example what products are successful and why they are successful. (why customers buy it product)
• Interviews and questionnaires with the customer and what they like to see in a product (ACCESSFM)
• Conducting focus groups with the product’s target market- they can be interviewed to gather feedback throughout the designing process.
• Collecting anthropometric data about the target market’s size, shapes and weight to improve comfortability (ergonomics), dimensions and even load stresses.
• Study into ergonomics- testing how the customer interacts with the product to improve functionality and make it more comfortable.

Question 2

What does anthropometric mean?

Answer 2

The study into body measurements

Question 3

What does ergonomics mean?

Answer 3

The science of designing a product that will fit the user