Research Methods Can Cause Cultural Bias Flashcards
cultural bias can be result of a researchers
assumptions and research aims
Berry date
1969
Berry identified
two main approaches to research which could lead to cultural bias
Etic research is research from
a specific culture which is then applied to other cultures to find universal laws, giving the studies universality
Etic research - all humans have basically the same
physiology and many behaviors such as attachment and aggression
Etic research - because studies have to take samples of the population
it’s difficult to generalize the findings to all cultures
Emic research is research based on a
specific culture that’s used to understand that culture from within
Emic research studies variations in behavior
between groups of people
Emic research avoids the problem of cultural bias through
an imposed etic (making universal laws)