Research Methods Flashcards
What is a lab experiment
IV is manipulated by the researcher and the experiment is carried out in a lab or other controlled setting away from normal environment
Advantage and disadvantages of lab experiments
Advantage: Easy to replicate and you can be certain that the DV is affected by the IV
Disadvantage: low ecological validity as its artificial setting and the participants may behave in a way they think the experiments want them to behave in
What is a field experiment
IV is manipulated by the researched but the experiment is done in normal surroundings eg college
Advantage and disadvantage of field experiments
Advantage: higher ecological validity, behaviour more likely to be normal
Disadvantage: lack of control-extraneous variables may affect the the DV not the IV, ethical issues- not being aware of the experiment
What is a quasi experiment
IV is naturally occurring eg the weather, not manipulated by the researcher
Advantage and disadvantage of quasi experiments
Advantage: can study effects of variables that you can’t manipulate p, high ecological validity
Disadvantage: difficult to replicate due to naturally occurring IV, lack of control over extraneous variables may affect results
What is repeated measures?
Advantage and disadvantage?
Use of the same people for both conditions
Ad: participant variables don’t affect results
Dis:order effects -fatigue or practice so will need extra materials
What is independent measures?
Advantage and disadvantage?
Use different people on each condition
Ad:order effects doesn’t affect results
Dis: participant variables-differences between participants may affect results
What is matched groups/pairs?
Advantage and disadvantage?
Using different groups of people, but who have similar characteristics for each condition
Ad:benefits of both designs -no order effects and no participant variables
Dis:complicated to recruit participants
What is an extraneous variable
An undesirable variable that may affect the relationship between the DV and IV
What are participant variables
Characteristics of the individual that may influence the results eg age or gender
What are situational variables
Any feature of situation which influences participants behaviour;therefore results are affected eg order effects
Can be controlled by matched groups or independent
Don’t tell them the aim to limit demand characteristics
What is an alternative hypothesis
Predicts that the IV will affect the DV eg there will be a significant difference
What is a null hypothesis
Predicts that the IV wil not affect the DV
Any difference will be as a result of chance factors
What is a two tailed hypothesis
States that the IV will have a significant effect on the DV but it doesn’t state the direction in which it affects the DV eg the sun will affect the colour of hair
What is a one tailed hypothesis
Predicts the IV will affect the DV and in which way eg the sun will make hair lighter
What is operationalisation
Process of making variables psychically measurable or testable
What is self selecting?
Advantage and disadvantage?
When people volunteer to take part by the sight of posters or leaflets
Ad: ethical and relatively easy to get participants
Dis:biased based on who volunteers, may not get many volunteers
What is opportunity sampling?
Advantage and disadvantage?
When a group of participants are chosen as they are the most readily available at given time and place
Ad:quick to get participants and easy as no advertising
Dis:biased based on where you go less ethical as they may feel obliged to take part
What is random sampling?
Advantage and disadvantage?
Each me,beer of target population has an equal chance of being selected
Ad:representative of target population
Dis:difficult to ensure all names are included, biased based on those who are chosen and those who are willing to do it
What is snowball sampling?
Advantage and disadvantage?
When a few participants are asked to ask their friends and family to join in and then to ask their friends and family
Ad: only need to get a few participants before the rest are recruited
Dis:biased as the participants know eachother and may have similar characteristics
What is Primary data
Collecting data through experimental task
What’s secondary data
Collecting data through research of what already exists
What is quantitative data?
Advantage & disadvantage
Numbers, stats, percentages etc
Ad:easy to compare
Dis:lack ecological validity
What is qualitative data
Advantage & disadvantage
Descriptions, words pictures
Ad:quotes, emotions
Dis:harder to analyse
What is measure of dispersion
Look at how data is spread out around the typical score
Range
Variance
Standard deviation
What is variances and how do you work it out
How spread apart the data is from mean score
1) calculate mean score for conditions
2) minus the mean from the participants scores-difference
3) square each difference
4) add all differences together
4) all squared differences divided by n-1
What is standard deviation
Putting variance into same units as original data
Square root variance
What are open questions
Advantage and disadvantage
Have a blank space for participants to write what they want underneath
Ad:get feelings as it personal
Dis:not a lot of data to compare
What are Closed questions
Advantage and disadvantage
Answers are given, participant had to choose their answer
Ad:easy to analyse and compare
Dis:no explanation
What are rating scales
Advantage and disadvantage
Even numbered scales which force participants to chose a positive or negative
Ad: quick and easy to do
Dis: tedious and no more information
What are likert scales?
Advantage and disadvantage
Statements followed by a 5 point scale half a re negative statements and half are positive statements
Ad: keeps participants aware and choosing for themselves and not stand response set
Dis:may choose the middle choice which is neither or
What are semantic differentials
A statement followed by two contradicting words with a scale in between so participants choose which they think best represents the topic
Eg college
Big _ _ _ _ _ _ _ _ _ _ _ _ Small
What is nominal data
Lowest level of data
It’s a headcount of how many participants did one thing as opposed to those who did another
Eg a record is made of how many students cycle to college
What is a structured interview?
Advantage and disadvantage?
Same questions are asked in the same order for every participant, closed questions often asked.
Ad:same questions standardises and makes replicable, and easy to compare
Dis:further clarification prevented
What is a semi structured interview?
Advantage disadvantage?
Set of questions all to be asked, but the phrasing and timing of them is up to interviewer, invite open ended answers.
Ad:use of additional questions seeks clarification
Dis:constrained around ore determined questions, hard to compare as phrasing’s of questions will be different
What is an unstructured interview?
Advantage and disadvantage?
Topics to discuss but questions are up to interviewer, more like a conversation as questions are developed in response to interviewee’s answers.
Ad:freedom to ask questions on the spot, info gathered that may not have been revealed by pre determined questions.
Dis:difficult to compare as questions may all be different
What are the advantages and disadvantages of questionnaires?
Easy to collect data from large groups, easy to keep confidential
Difficult to design good questionnaires, response rate is low and respondents may be untruthful
What are the advantages and disadvantages of interviews?
Good to meet face to face as can read body language, build a rapport with interviewee
Only see one at a time-time consuming, lack of confidentiality so all info may not be revealed
What is ordinal data?
Rank order in which data can be placed, results placed in order from highest to lowest, gap between the results not taken into account
What is interval or ratio data?
Takes into account gaps between data values
Interval data can go into negative values
Ratio data can’t go into negative values
What are the ethical guidelines?
CONSENT:participants should give informed consent
WITHDRAWAL:participants should have to right to withdraw from research
DECEPTION:researchers should avoid deceiving participants wherever possible
PROTECTION FROM HARM:participants should be protected from physical and mental harm
CONFIDENTIALITY:data should be kept confidential
DEBRIEFING:participants should receive debrief so they leave experiment in same mind as when they arrived
What are the benefits of research being ethical?
Participants treated well
Enhances reputation of psychology as academic discipline
Researchers more likely to get other participants for future psychological research if they are treated well
What are the drawbacks of research being ethical?
Places limits on the sort of research being carried out (prevents research that might be really while being done)
Reduces validity if participants know the aim of a study (may behave like they think they should)
Sampling bias if participants can withdraw (get left with a sample that’s not generalisable)
What are some of the core studies that link to the individual/situational debate?
Piliavin
Milgram
What is the individual/situational debate?
Individual: suggests that behaviour is due to persons own characteristics and personality-their personality changes how they behave
Situational: suggests that behaviour is due to the situation or circumstances that a person is in, situation determines the behaviour
What are the strengths and weaknesses of the individual side of the debate
Ad: helps understand why people behave the way they do
Useful when placing people in jobs or relationships based on personality
Dis:limited usefulness, if personality is how they behave then it’s difficult to changes
Reductionist-misses out situational factors