Research Methods 2 Flashcards
what is a case study
•In depth analysis of a group, individual or event
•includes production of qualitative data
•construct a case history
•longitudinal may involve data from family and friends
what is a content analysis
•type of observational research studied indirectly through communications
•eg spoken (speeches), written (texts), media (books)
•aim is to summarise and describe communication in a systematic way so conclusions can be drawn
Case studies A03
•offer rich, detailed insights that shed light on unusual and atypical forms of behaviour, eg HM- typical memory processing, no demand characteristics
•Generalisation is an issue for small sample, info to final report based on subjective selection of researcher, accounts from family may b inaccurate, low in validity
Content analysis A03
•circumnavigate many ethical issues bc material already exists so no permission needed, high external validity, flexible produces quantitive and qualitative
•studied indirectly, out of context, subjective, reflexivity aims to address bias
Thematic analysis steps
- Familiarise
- Initial codes
- Search for themes
- review themes
- define and name themes
- produce report
Coding steps
*Data is categorised into meaningful units and then analysed by counting
Reliability A01
•consistency
•same measure every time
•same results on different days
Ways of assessing reliability
•test-retest: same test to same person on different days, used with questionnaires, personality tests and interviews, time to not recall answer but time to not change opinion, scores compared
•inter-observer: relevant to observational research(subjectivity, bias) observers compare data in pilot study or end of actual study make sure behavioural categories are consistently applied
Measuring reliability
two sets of scores should correlate at least +0.8 for reliability
Improving reliability A03
•questionnaires: low test-rest, items may need to be changed to closed questions so less ambiguous
•interviews: avoid leading or ambiguous questions and interviewers are trained (structured interviews)
•observations: behavioural categories operationalised (not overlap), more training
•experiments: standardised, ensure consistency when testing different ppts
Validity
•whether test produces legitimate result which represents behaviour in real world
•genuine
•can produce reliable data which is not valid
Types of validity
•internal: measure what they intend to measure, effects are due to manipulation of IV, threat = demand characteristics
•external: finding generalised, type=ecological which means findings generalised from one setting to another (everyday), mundane realism of task affect ecological
•temporal: findings true over time
ways of assessing validity
•face validity: test measures what it’s supposed to on the face of it, expert checks measuring instrument
•concurrent: results match another well established test, close agreement=high
improving validity
•experiments: control group (checks internal), standardised procedures(demand characteristics and researcher bias) , single and double blind procedures
•questionnaires: lie scale, anonymity reduce social desirability bias
•observations: covert so behaviour authentic, well defined behavioural categories
•qualitative: depth and detail, triangulation number of different sources (interpretive validity)
null hypotheses
• no difference between conditions , statistical tests determine whether this should be accepted or rejected