research methods Flashcards

1
Q

Ethnocentrism

A

Using the values,
beliefs, behaviors, and practices of
your own culture to evaluate the
cultures of other people; your
culture/socialization as your base
comparison.

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2
Q

Cultural Relativism

A

The belief that
we should evaluate a person or
group’s beliefs and practices
through their culture, rather than our own.

ex. understanding and accepting the practice of arranged marriages in many cultures, where it is viewed as a way to strengthen family ties and ensure compatibility, rather than judging it by Western norms that emphasize romantic love as the basis for marriage. Instead of seeing it as outdated or oppressive, cultural relativism encourages viewing it from the perspective of the cultures where it is practiced, recognizing its value and meaning in that specific context.

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3
Q

Objectivity

A
  • (Weber) “Value-Free” or “bias-free” research. In search
    of objective answers with little room for interpretation. Highly
    contentious

ex. when a researcher studies a controversial topic, such as the death penalty, and presents facts from both sides of the debate, avoiding personal bias or emotional language, and focusing on evidence and logical reasoning to allow readers to form their own conclusions.

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4
Q

Standpoint Theory

A

How Individuals view/understand/interpret
social phenomena based on their social positions, past
experiences, and/or status. (May occasionally be referred to as
positionality)

ex. a feminist perspective on gender inequality, where women, particularly those from marginalized groups, are seen as having a unique viewpoint due to their experiences with oppression. This standpoint allows for a more nuanced understanding of power dynamics, as women’s experiences in society may reveal inequalities that are overlooked by those in positions of privilege, such as men or individuals from dominant cultural groups.

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5
Q

Research Question

A

– A guiding, well-defined, question about a
behavior, event, or phenomena that will be answered through
research. Determines why type of methods you want to use

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6
Q

Qualitative

A

Interpretivist (multiple interpretations)
▪ “Quality” – Focuses on non-numerical
data, mainly people’s experiences,
opinions, and open-ended responses
▪ Often focuses on people’s experiences,
and or the deeper meaning of
interactions and day-to-day life. How
people create and give meaning to
things
▪ Methods: Interviews, Group Interviews,
Participatory Action Research,
Secondary data analysis, Historical
comparison, Observations,
Ethnography

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7
Q

Quantitative

A

▪ Positivist (Attempts Objectivity and
replicability)
▪ “Quantity” – Mainly focusing on
numbers, statistics; numerical values,
close-ended responses
▪ Often looks for some form of
correlation
▪ Correlation DOES NOT equal causation
▪ Methods: Surveys, Longitudinal
surveys (multiple surveys over a long
period of time), Secondary data
analysis of numerical data.

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8
Q

Ethics

A

▪ Anything dealing with human participants will need IRB (Institutional Review Board)
approval.
▪ You will have to present to them: How are you maintaining ethics? Through:
▪ Anonymity – Remove names, and unnecessary identifying information
▪ Confidentiality – Removing any record of participants participation
▪ Physical/Mental duress – You may bring up harmful memories, or study groups
with certain mental health issues (such as eating disorders, depression, etc)

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9
Q

CONSENT

A

How can you maintain ethics: Inform participants of potential risks (including stress
of interview), getting consent, providing resources to negate any harm (physically or
mentally)

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10
Q

Reflexivity

A

▪ The ability to reflect on your values, beliefs, and
experiences and how they shape your actions and points of
view

ex. when a sociologist studying racial inequality openly acknowledges their own position as a member of a privileged racial group and reflects on how this might influence their interpretation of data, interactions with participants, or analysis of findings. By doing so, they are transparent about their potential biases and the impact of their own background on the research process.

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11
Q

microsociology

A

: focuses on an examination of
small group interactions

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12
Q

macrosociology

A

involves an examination of
society as a whole and its institutions

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13
Q

theory

A

systematic explanations of empirically observed social patterns

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14
Q

social theory

A

is to articulate an understanding of
society and social world

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15
Q

THEORY: MISCONCEPTIONS

A

there is no complete theory
n theories have limits, scale, and scope; mind them
n there are tensions and exchanges between theories:
competing
n please don’t make a soup!

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16
Q

(STRUCTURAL)
FUNCTIONALISM

A

origins traced to Émile
Durkheim
n his focus on social
cohesion, integration,
normality, solidarity

just like how different
organs in the body work
together to keep the entire
system functioning, each
social structure has a
specific function (education,
health care, religion)

society as composed of different social structures that each
perform specific functions to maintain the operation of society
(macro-level sociology)

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17
Q

CONFLICT
THEORY

A

associated with and inspired by
Marx and Weber
n mainly concerned with modern
capitalism and its consequences for
power and inequality

macro structures
n society consist of social groups that struggle with
each other to dominate society and its institutions,
or at least, to achieve equal access (macro-level
sociology)
n concerned with power relations
n can be based on the lines of class, gender and
sexuality, (dis)ability

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18
Q

SYMBOLIC
INTERACTIONISM

A

concerned with small-group or
scale interactions,
n interpretive sociology
n the symbolic interaction
approach looks at the meaning
(the symbolic part) of the daily
social interaction of individuals

interaction can be mundane (texting) or significant (choosing
your major), it can range from talking, gestures, attending this
class

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19
Q

SOCIAL
CONSTRUCTIONISM

A

what and who makes the
social reality?
n what or who defines rules,
roles, meanings, scripts, and
beliefs that dominate all our
social interactions?

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20
Q

FEMINIST THEORY

A

addressing the issues of
systematic discrimination
against women and nonbinary
people
n you do not need to be a
woman to be a feminist or to
use feminist theory
n several approaches:
liberal feminism, Marxist
feminism, radical feminism,
ecofeminism

the private (or personal) is political
n both the private and the public are gendered
n despite differences, women’s and nonbinary social
experiences differ from men’s
n as a result of different experiences and differences in
power, women and nonbinary view the world
differently from men

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21
Q

STANDPOINT THEORY

A

social characteristics
such as gender, race,
ethnicity, indigeneity,
age, and sexual
orientation
n conditioning both
the questions a
sociologist asks and the
answers they will
receive

22
Q

modernity’s classical
age:

A

contradictions in
emerging modern capitalist
society

23
Q

breaking with
modernity:

A

what is
universal? what is real?

24
Q

after modernity

A

fragmentation,
deconstruction, multiplicity

25
POSTMODERNISM
challenging objective, single truth (or Truth), universal values, rationality and progress n knowledge and truth are socially constructed and relative to the historical and political context n knowledge and power
26
deconstruction
subverting dominant discourses and practices
27
multiplicity and hybridity:
multiplicity of experiences, perspectives, and identities; rejecting essentialist or universalist categories; social phenomena constantly mixing
28
reflexivity
the need to be self-aware and critical of one’s assumptions, biases, and values
29
social research methods
the toolset that sociologists draw from to learn about, understand, and contribute to social life
30
research methodology:
the system of methods a researcher uses to gather data on a particular question
31
five main goals for using methods:
enumeration and description n prediction n explanation n debunking n social justice (transformative, emancipatory, engaging, direct, and public)
32
social research
identifying an area of study research questions literature review research design data collection and analysis dissemination critical reflection
33
RESEARCH QUESTION
basically, what you want to study a (good) research question should have: clarity specifity feasibility n neither too broad nor to narrow n contribute to the existing knowledge and society
34
operational
defining the concept in terms of the physical, observable concrete steps it takes to objectively measure it
35
operationalization
the processes of measuring and comparing an abstract theoretical concept
36
deductive appr
theory --> obs/findings
37
inductive appr
obs/findings --> theory
38
CORRELATION
n a measure of association between two variables, which can be either negative or positive
39
positive correlation
when there is an increase in the values of one variable there is also an increase in the values of the second variable
40
negative
the values of one variable increase, the values of the second variable decrease
41
pros and cons quant
n reveal macro-level patterns and tendencies n suggest and inform policies and policy-making cons: capture the complexity of everyday life capture or explain meanings, interpretations, values, experiences of people
42
qual cons
s often dismiss quantitative folks as being number crunchers who have lost sight or real experience or of what C.W. Mills called “the tang and the feel” of social experience
43
mixed methods of qual and quant
challenges time and money cost, requiring researchers with expertise in different methods and techniques
44
SURVEYS
targets a population or people who are the focus of a study n often select a group within the population or sample n sample is a manageable number of subjects who represent a larger population
45
INTERVIEWS
one-on-one conversation n comparable freedom and openness n two type interviews: semi-structured and unstructured
46
FIELD RESEARCH
real life settings participant observation: - becoming a member of a group to experience the group firsthand
47
ethnography
a research method in which groups are studied through direct and extensive fieldwork, immersive
48
first priority
the well-being, privacy and rights of research participants
49
privacy
would disclose information about them that should not?
50
ethical consideration
people who you study can be vulnerable n research can entail risks (social, financial, psychological) research should lead to more benefits than risk n should be respectful, fair, and honest n should contribute to something: over-researched communities