Research Methods Flashcards
How do you work out the mean
Add all the values together then divide by the number of values
What’s a strength of using mean as a measure of central tendency
More sensitive as it uses all score and not just a select few
What’s a weakness of using mean as a measure of central tendency
Can be easily distorted if there is outliers and therefore be unrepresentative
How do you work out the median as a central tendency
All the values are arranged into order and the middle value is the median
What is a strength of using the median
It’s not affected by outliers so still representative
What’s a weakness of using a median as a central tendency
May not be representative as does not take into account all data
How do you work out the mode
The most frequent recurring number
What’s a strength with using the mode
Not effected by outliers
What’s a weakness of using a mode
Can be unrepresentative and there isn’t always a mode
How do you work out the range
The highest number takeaway the lowest number
What’s a strength of using the range as a measure of central tendency
It gives a basic indication of the spread of scores
What’s a weakness of using the range as a measure of dispersion
Does not indicate how groups are scored around the mean
What is a self report
Any method where a person is asked to state or explain their own thoughts/feelings
What are ethical concerns?
Withdraw
Consent
Confidentiality
Deception
Protection from harm and abuse
How can we ensure consent is given
Obtain prior general consent - inform the participant they will not be told everything and may be deceived
Obtain fully informed consent - ask the participants to formally consent to the research after being given comprehensive details about the aims and procedures
How can we ensure we do not decept people
After the research is completed inform participants of the true aims of the research and debrief the participants so they know they can leave the research
How can we ensure people know they have the right to withdraw
Provide people with the right to withdraw at any point in the study
How do we maintain confidentiality
Avoid collecting personal details from participants
Maintain anonymity - false names or numbers to identify participants
How do we ensure participants in a study are protected from harm
Terminate research if harm is likely
Provide right to withdraw
Debrief participants
What is a bias sample
Where the sample collected is distorted in some way and does not represent the target population
What is meant by ‘generalising research’
Results from the sample can be applied to the target population
How is random sampling conducted
Every member of target population has equal chance of being picked
Names may be put in a hat
What is a strength of using random sampling
No bias
Increases chance sample will be representative
Generalisable
What is a weakness of using random sampling
Not practical
If a population is large or too small
What is systematic sampling
Every nth member of target population to form sample
E.g every 10th person on a register
What is a strength of using systematic sampling
There is no bias
Representative
Generalisable
What is a weakness of using systematic sampling
It is not truly unbiased unless you select your starting point randomly
What is stratified sampling
A small scale reproduction of the target population
Divide the target population into categories (E.g age)
Use random allocation to ensure one person from each category in the proportions they exist in the target population
What is a strength of using stratified sampling
There is no bias
Random selection uses relevant categories
Increases chance of stratified sampling being representative
Allows generalisations
What is a weakness of using stratified sampling
Requires a detailed knowledge of target population which may not be available
Time consuming
What is opportunity sampling
Researcher decides type of participant needed and approaches anyone who appears suitable
What is a strength of using opportunity sampling
It is relatively quick and convenient to collect
Not required to identify all members
What is a weakness of opportunity sampling
It is likely to be biased as it excludes certain types of participants
Makes it unrepresentative
Can not be generalised
What is volunteer sampling
Researcher advertises for participants
Participants chose themselves by replying to the advert
What is a strength of using volunteer sampling
Creating a sample fairly easy in comparison to other techniques as participants do not need to be found
What is a weakness of volunteer sampling
Likely to be biased as volunteers tend to be a certain kind of individual
Can not be generalised
Why is standard deviation better than the range
SD includes all data and is not affected by outliers
What is content analysis
A form of indirect observation
Research does not observe a person but artefacts they produced
Eg a diary
What are some examples of content analysis
Films
Diaries
Interviews
What do we record behaviour on during an observation
Behavioural grid
Does content analysis use qualitative or quantitative data
Quantitative
What is the 5 step procedure of content analysis
Data is collected
Researcher reads through or examines the data, makes themselves familiar
Researcher identifies coding units
Data is analysed by applying coding units
Tally is made of the numbers of times that a coding unit appears
What is an aim
A general statement outlining what the researcher intends to study
What is an independent variable
The variable being manipulated usually by the researcher
What is the dependant variable
The variable that is measured after it is influenced by the independent variable
What is an extraneous variables
A variable other than the IV that had manipulated the DV
What is a hypothesis
A testable statement which makes a prediction about the results.
What is an experimental hypothesis
This predicts the IV will have an effect on the DV
What is a confounding variable
A variable which may affect the DV and is not accounted for
What 3 factors are needed to use a parametric test
Homogeneity of variance
Normal distribution
Interval data
Define Reliability
How consistent the findings / measuring devices are
Something is said to be reliable if it produces consistently similar results
Define validity
The extent to which an effect results / measuring device are genuine or meaningful
Does it measure what it’s supposed to
What is internal validity
Concerned with what goes on in the study
Whether in an experiment the findings have been caused by the independent variable
What is external validity
The extent to which the findings can be generalised beyond the specific research
Ecological + Temporal
What is ecological validity
The extent to which findings from one study can be generalised to other settings
What is temporal validity
The extent to which findings from one study can be obtained at other times or in different historical era
How can you assess the reliability of a test (individual )
Test - retest
What is test - retest
Replicating the research and comparing the results with the original results
Correlate the two findings
What should the time be in between test-retests and why
2 weeks
Long enough to forget test
Short enough for personality to not change
How can we assess reliability using inter-observer reliability
2 or more observers record data from same participants situation
Use same behavioural grids
Correlate their results
What must a correlation coefficient be when assessing reliability
+0.8
Name the ways of assessing validity
Face validity
Concurrent validity
What is face validity (assessing validity)
Looking at it and confirming that it does measure what it claims
Ask an expert to look at it
What is concurrent validity
Checking whether the results from one test or scale are close to or match those obtained on another recognised measure of the same behaviour
What is a peer review
A process that contributes to the scientific status of psychology
Involved the scrutiny and checking of research by independent experts to act as quality assurance
Where/How is psychological work published
In a journal
What is a peer (peer assessment)
Someone working in the same field
What are the six steps of peer review
Researcher conducts research
Writes report
Report is sent for potential publication
Report sent for peer review
Sent back to editor
Editor makes final Desicion
What are the 7 purposes of peer review
Check that
- report is written in agreed format
- a good research design used
- written with enough detail to be reliable
- high quality
- not plagiarised
- adds to subject knowledge
- not fraudulent
What is thematic analysis
One way to generate qualitative data through themes in documents
What is a theme (thematic analysis)
Any idea that keeps occurring in the data.
Themes are more descriptive than behavioural categories
Explain the process of thematic analysis
Researcher starts with transcript of data
Read data
Get a feel of themes propping up (not predetermined)
Select these as themes
Select quotes to support
How is the reliability of content analysis checked
Inter rater reliability
Frequencies compared to degree of statement by correlation results
Must be a correlation of 0.8 to be reliable
3 strengths of content analysis
Uses artefacts that have been produced is a very ethical way to conduct research.
If the data is in the public domain permission does not have to be sought as the data already exists
High ecological validity, based on observations of real artefacts produced by people. Relevant to real like as it already exists and is not made for research purposes.
A flexible way to conduct research as it can lead to both quantitative and qualitative data. A practical way to investigate topic if we cannot manipulate IV
3 strengths of thematic analysis
Uses artefacts that have been produced is a very ethical way to conduct research.
If the data is in the public domain permission does not have to be sought as the data already exists
High ecological validity, based on observations of real artefacts produced by people. Relevant to real like as it already exists and is not made for research purposes.
A flexible way to conduct research as it can lead to both quantitative and qualitative data. A practical way to investigate topic if we cannot manipulate IV
2 weaknesses thematic analysis
Researcher bias possible
Different observers may interpret data differently. Artefacts may be studied out of context to which they were produced leading researchers to add their own interpretations of data
This leads to data analysis bring subjective and is a particular issue
Very difficult to replicate - unreliable as each reading is unique. Interpretations and subjective and therefore un-scientific analysis
1 weakness of content analysis
Observer bias possible
Different observers may interpret data differently. Artefacts may be studied out of context to which they were produced leading researchers to add their own interpretations of data
This leads to data analysis bring subjective and is a particular issue
What are the ways of assessing reliability
Test-retest
Inter observer reliability
Explain test- retest as a way of assessing reliability
A study is repeated using same participants two weeks later
If similar results found then findings reliable
Common way to assess reliability of tests, questionnaires, interviews
Can also be used to test reliability of experiments
Explain inter observer reliability as a way of assessing reliability
Assesses whether all researchers involved in a specific investigation are gathering consistent observations or ratings.
If similar results obtained then findings are reliable
To assess similar results
Two sets of data correlated using statistical test
Must have correlation of 0.8 or above
How can reliability be improved in experiments
Using standardised procedures to ensure the same procedures are used to measure dependant variable for all participants
More than one measurement from each participant and average score
How can reliability be improved in questionnaires or psychological tests
Ensure questions worded well - avoid leading or ambiguous questions that might persuade participants to provide different responses on different occasions
Replace open questions with closed questions
How can reliability be improved in interviews
Use the same interviewer for all participants to ensure studied in the same way
Ensure interviewers are properly trained to avoid leading participants
Ensure questions carefully worded, use structured interview where possible
How can reliability be improved for observational techniques
Ensure behavioural categories have been operationalised and do not overlap
Behavioural categories should cover all examples of behaviour being studied to same standard
Observes should be trained to use a coding system to ensure consistency
What is general standardisation
Everything is the same for every participant
What is meant for a test to have high concurrent validity
Where there is close agreement between the data produced by the new test and an already established test. Close agreement is when the correlation between the two sets exceeeds +0.8
What are the types of experiments
Laboratory
Field
Natural
Quasi
Explain what happens in a laboratory experiment
Takes place in a controlled setting
What is a strength and weakness of using a laboratory experiment
It is possible to control the environment making replication easier and increasing reliability
The environment is artificial meaning the behaviour seen may lack realism too
How do we check the reliability of content analysis
Analysts analyse material independently from each other using same coding units. Compare frequencies to see degree of agreement. Correlation coefficient must be +0.8 and above to be reliable
How do you conduct thematic analysis
Get transcript of data
Read data
Get a feel for themes popping up (not predetermined)
Select these as themes
Select quotes to support (qualitative)
Strengths of content and thematic analysis
Strength - ethical as use artifacts that have already been produced, if the artefact is in public domain do not have to get consent as data already exists.
Strength - High ecological validity based on observations of real artefacts produced by people relevant to real life as already exists and not made for research purposes
Weakness of content and thematic analysis
Thematic - difficult to replicate as each reading on text is unique to subjective interpretations. Un scientific
Thematic & content - low inter rater reliability - subjective different themes rated and interpreted differently
What is reliability
How much we can depend on a measurement or set of findings
How do we assess reliability
Test retest
Inter-observer reliability