research methodology - questionnaires Flashcards
what does primary research involve?
- a research question (hypothesis).
- use of research methods
- choosing participants (sampling)
- data collection and analysis
- presentation of data
- conclusion to be drawn
how can questionnaires be carried out?
paper, online or even face to face.
how can questionnaire questions be asked?
closed questions (such as tick boxes) or open questions (explanation).
is there costs involved with questionnaires?
yes, cost of time and if it’s on paper the cost of postage.
what is the respond rate of questionnaires?
30%
what type of individuals will fill in the questionnaires?
volunteers, or people who are interested in the topic
- incentives can be given out as well.
what are some examples of closed questions for a questionnaire?
- categories
- Likert scale
- rankings
- yes or no answers
what are open questions like in a questionnaire?
something that allows an explanation or description.
what are the issues with questionnaires?
- wording of the questions
- instructions not being clear
- language barriers
- not inclusive questions
- questions being writing in a way that leads to a certain answer.
- individuals having a lack of understanding
- having a lack of potential answers
questionnaires: what are advantages?
- can have qualitative and quantitative responses
- able to get a large scale of responses
- if it’s online then it’s accessible to a wide audience
- anomyonus
- can be done quickly
- consistency so you can focus into a certain area.
questionaires: what are the disadvantages?
- if somebody isn’t interested in the topic then won’t answer
- errors are hard to detect
- expensive to print and post
- you can’t tell if somebody is lying
- face to face might mean that there are less opportunities for collect data.
