RESEARCH DATA:

Question 1

unstructured interviews

Answer 1

• a data collection method that relies on asking participants questions to collect data on a topic
• they do not have a set pattern and questions are not arranged in advance

Question 2

weakness of unstructured interviews

Answer 2

• lacks standardisation + cannot be replicated - it can be difficult to compare responses between participants if they do not all receive the same questions, making the analysis stage challenging = low reliability
• due to their length, unstructured interviews often have very small sample size = low gen
• flexible = side questions can derail your research aims = low internal validity