regeneration project examples Flashcards
Retail led regeneration strategy style
The building of major shopping centers, which aim to be destinations rather than just places to shop.
Focus on economic gains through retail shoppers and food outlets.
Why does Liverpool need regeneration?
1800s One of the biggest port industries.
UK joined EU in 1973, trade changed. Liverpool on wrongside of country.
Failed to adapt to containerization.
50,000 redundancies in 1970s.
2009 24% Liverpool unemployed
Liverpool One shopping centre
160 stores, leisure facilities and dining areas.
Covers 42 acres of brownfield land.
Cost 1 Billion funded by Debenhams and John Lewis.
above average retail spend of £100 per visit.
Project Jennifer
Retail in Liverpool
St Modwen development company.
Sainsburys superstore, indoor and outdoor market hall.
Evaluation of Retail Led
Causes smaller scale independent businesses to close (Bold Street Closure Liverpool).
Vulnerable to online shopping.
Needs accessible infrastructure
Westfield Startford City
Retail led
2012, part of Olympic game legacy.
Together with Westfield London added 32,000 jobs and £4bn to the economy.
Profit to Olympics potential loss-leader.
Sports and leisure
strategy style
Building of permanent sporting venues, hosting temporary events and encouraging a range of leisure activities.
Pros of London Olympics 2012
Over 8,000 new homes in Athletes village. 1/3 affordable.
Over £9bn investment in transport including undergorund lines and high speed Javelin train to Kings Cross. Seconed most connected part of London.
Cons of London Olympic Games
Relocated 4,000 newts, 100 toads and 300 common lizards.
430 Residents in Clays Lane and Carpenters Lane were forced to move.
Participation in sports decreased.
Athens Olympic Games
Unsuccessful 2004 Spent double their budget. Left country in debt. Unused facilities Contributed to 2009 bankruptcy.
1992 Barcelona Olympic Games
Most successful Olympic Games ever.
Spent over 200 million on road construction including ring roads.
Redeveloped deprived areas and built hotels.
Image as a tourist destination.
Hotels never reach full capacity.
Sports led evaluation
Rebranding essential.
One time events depend on pre-advertising and media. - often inherit a brand e.g Olympics
Legacy important.
Urban heritage
strategy style
Takes advantage of interesting history such as industrial buildings and historical figures. Marketed as day trips and short breaks.
Bradford
Decline of UK woolen industry.
The Alhambra theatre - best preserved Edwardian theatre.
Saltaire village named UNESCO world heritage site, industrial museum with working mill and shire horses.
8 million visitors a year
Titanic Quarter Belfast
historic birthplace of Titanic.
Large scale waterfront regeneration.
Titanic Museum attracts over 3 million visitors.
Titanic Studios is one of Europes largest film studios attracting Game of Thrones. Employs over 6,000 people. Growth of media sector.
Ashington Woodhorn Museum
Former 19th coal mine now a museum and heritage center for local historic relics and art.
Pitmens painters exhibition and interactive colliery experience.
Visitors spend just below £30 a day
Urban heritage evaluation.
Requires distinct heritage.
Advertising and rebranding needed.
Profits can be seasonal as rely on tourists.
Easy to fund through National Lottery or UNESCO.
Urban culture strategy style.
Holding cultural events, cultural attractions or developing a niche area of culture with specific re-branding.
Tate Modern, London
Urban Culture
Former power station converted into National Museum of Modern Art.
Attractions, exhibitions and talks.
3.5 million visitors annually.
Estimated to be worth £100 million per annum
The Eden project, Cornwall
Culture
Botanical garden built on the site of an old China-clay mine.
Iconic building and Eden brand.
Visitors spend £5million annually.
95% of staff were recruited locally, 50% previously unemployed.
National Centre for Popular Music, Sheffield.
Steel crisis 1975 Urban Culture Large Museum with displays of music throughout the decades. Stand alone, no rebranding Open 6 months Creditors lost 90% of their investment.
Why did Stratford need regeneration?
London inequality, 7.8% unemployed, high population density, low GCSE grades. Large amounts of brownfield land including old abandoned buildings along river side.
Angel of the North
Urban culture
Made in 1998, originally unpopular.
Now used in local art and magazines.
1999 positive image when covered in Alan Sheere’s football shirt replica by Newcastle United Fans.
Rural heritage strategy style
Takes advantage of cultural heritage such as authors and events.
Image of speciality area
Form of tourism
Bronte Country
Rural heritage
Inspiration of Wuthering heights and Jane Eyre
Village of Haworth, birthplace and preserved cobble streets.
Bronte Parsonage museum receives 8,000 visitors per year, managed by Bronte Society Charity with funding from Arts Council England.
Last of the Summer Wine
1970s TV show set in West Yorkshire
Holmfirth village has Nora Batty’s cottage for holiday rental including cardboard cutout and TV style decorations.
Privately owned and advertised
Rural diversification strategy style
Shift from production based to more service based economy,
Setting up a niche area as alternative source of income.
Whitehouse Farm Morpeth
Northumberlands largest family run farm Animal petting- small large and exotic Birthday parties - unicorn, reptile, animalistic and birds of prey. Winter Santa's Enchanted Elf Journey Karting, soft play and cafe
Drone AG
‘Farmers who know drones’
Drones to spot disease and water crops.
Developed Skippy the scout app on mobile phone, selling services online.
Barn into business centre.
Country Barn Farm Shop
Family owned since 1915
Suffered from foot in mouth outbreak in 2001.
Opened cafe and restaurant specialising in meat and butchery product from their own livestock.
Closed in 2016
Powys regeneration fund
Welsh government and EU LEADER program.
Grants to sustainable rural development projects. e.g glamping, equine, welding
Over £4 million funding in 2 years helping 310 businesses
Rural outdoor pursuits
Strategy style
Maximises the appeal of landscapes alongside built activities.
Provides an escape from the urban rush.
Tourism
Rural tourism statistic
23% Euro holiday makers choose rural destinations.
Kielder Forest
ZipCoaster almost 200m long.
Kielder Winter Wonderland
Clay Pigeon shooting, Axe throwing and orienteering
Nine million visitors a year.
Wild bush craft company
Northern Ireland and Wales
Bushcraft and survival skills
Half day camping to four day survival courses
Popular for stag parties and youth groups.
‘Stalk to Folk’ courses
Coastal regeneration strategy style
Coastal areas rebrand to attract tourism
Why are coastal areas declining?
1960s rise of cheap international holidays
2/3 holiday cash spent abroad
Blackpool
Biggest single holiday destination in Europe
Please beach - 7 million visitors, family owned, Nickelodean Land and Pepsi Max the Big One.
Kiss me quickly, Squeeze me slowly - vulgar branding.
Why is Cornwall deprived?
6h by train to London
25% of wages below the national average
Why has farming declined in Cornwall?
Imports and falling revenues
EU milk half the price
Fishing decline in Cornwall
overfishing has caused stock decline
EU quotas to foreign trailers decreased catch
Mining decline in Cornwall
Foreign competition
Last tin mine closed in 1998
Quarrying decline in Cornwall
French TNC reduced work force to 800, moved to Brazil in 2015
Cool Cornwall
Branding due to Extreme Sports Water Academy
Targets young age group
skiing and surfing
Host International Northern Hemisphere Surfing Championships, with competitors from Australia and New Zealand
Foodie Cornwall
Diversification of the Cornish pasty under the EU law of Protected Geographical Indication since 2011.
Jamie Oliver Fifteen Restaurant trains NEETs to become chefs, benefits from celebrity image
Cornwall Heritage
BBC Poldark - mining
Du Maurier eleven day festival hosting authors, musicians and broadcasters.
South West Film Studios received funding from Objective One to build two film studios, failed and owner arrested for fraud.
Reading economic activity
Walker economic activity
R=29% professional occupations
R=£600 weekly earning
w= 10% unemployed, £400 weekly earnings, 23% maufacturing
Reading health v Walker health
2% long term sick or disabled = R
12% long term sick or disabled = W
Reading housing
Walker housing
60% owned
60% socially rented
Reading demographics
Walker demographics
12% Asian large amounts of foreign students
90% white, christian
Reading Education
Walker Education
43% level 4 qualification
44% no qualification