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GEOGRAPHY A LEVEL HUMAN > REGENERATING PLACES - LESSON 11 - REBRANDING > Flashcards

REGENERATING PLACES - LESSON 11 - REBRANDING Flashcards

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1
Q

What is rebranding

A

The Regeneration and re-imaging of a place to improve the area

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2
Q

What is regeneration

A

Investment in an area - cumulative causation
Urban renewal

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3
Q

What is re-imaging

A

When an area is ‘sold’ or ‘advertised’ to change the impression of investors

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4
Q

How many people did the old shipyards in Belfast employ in the 1950s

A

30,000 people

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5
Q

What is the largest development in Belfast and when was it opened

A

Titanic quarter, 2009

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6
Q

How many townhouses and apartments does the Titanic quarter have

A

7,500 townhouses and apartments
Housing 30,000 people

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7
Q

How many long-term jobs were created and how many construction jobs were created in the creation of the Titanic quarter

A

20,000 LT jobs - in IT&Financial services, education, hotels, bars, restaurants, retail, industrial space and film industry

15,000 in construction

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8
Q

How much was invested into Belfast rebranding

A

£7 billion

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9
Q

How big is the Titanic quarter site (in acres)

A

185 acres

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10
Q

How much does tourism in the Titanic quarter generate

A

£97 million

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11
Q

How many visitors did the titanic quarter attract in its first year of opening (2012)

A

800,000

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12
Q

Alongside the Titanic quarter, what other areas of Belfast were regenerated

A

Cathedral Quarter
Shankhill road

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13
Q

How many jobs would be created by the 2006-2011 regeneration of Cathedral quarter

A

2000

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14
Q

How much did the regeneration of Cathedral quarter cost

A

£300 million

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15
Q

What was added to Cathedral quarter

A

Shopping centres, bars and restaurants

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16
Q

When was the construction of Cathedral Quarter completed

A

2011

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17
Q

How was Shankhill Road rebranded

A

Addition of open bus tours now of the popular peace wall and areas affected by the troubles

18
Q

What were the problems that needed to be fixed in Powys

A

Too high a focus on Agriculture and Tourism - low contributors to the economy in terms of input
Skills Shortages
Rural Decline

19
Q

How have EU structural funds helped Powys’ Regeneration

A

Encouraged competitive business, partly by rejuvenating a local chamber of commerce

20
Q

What is the transition town in Powys and how did it help its regeneration

A

Machynlleth - Loyalty cards and local currency have encouraged spending in the region

21
Q

What did Carmarthenshire (Powys) community do to help regenerate itself

A

Broadband partnership,

Prevent outward migration, making home working viable

22
Q

How many volunteers contributed how much to the Powys economy?

A

26000
£173.6 million

23
Q

What did Cambrian Mountains Initiative and Eco Dyfi do to successfully regenerate Powys

A

Encourage carbon stores and water regulation

24
Q

How did the Green investment bank help a successful regeneration of Powys

A

£1 billion available for research and development
£200 million for low carbon technology
£860 million for encouraging renewable heat
£30 million encouraging energy-efficiency of housing stock

25
Q

What is Powys an example of

A

Rural Regeneration (local governments)

26
Q

What is Cabot’s Circus an example of

A

Retail led regeneration

27
Q

When did Cabot’s circus open

A

2008

28
Q

How many shops are in Cabot’s circus

A

130

29
Q

How much did Cabot’s circus cost to build

A

£500 million

30
Q

How many apartments and houses were built in Cabot’s circus

A

250

31
Q

How many car parking spaces are there in cabot’s circus

A

2500

32
Q

What award did Cabot’s circus win

A

BREEAM retail award for sustainable development, to include natural ventilation, low energy lighting and rainwater harvesting

33
Q

What is an example of Rural Rebranding

A

Haworth - local governments

34
Q

What did Haworth do to rebrand itself

A

Bronte connection
Fair-trade village
Farm Diversification
Other local attractions

35
Q

What links to the Bronte sisters did Haworth rebrand itself upon

A

Opened up Bronte’s parsonage
Spent £210,000 on Bronte buses in 2015

36
Q

When did Haworth become a fair-trade village

A

2002

37
Q

How were farms diversified in Haworth

A

Skipbridge farm - popular wedding venue

Utilising EU grants to do so

38
Q

When did Haworth twin with Macchu Picchu

A

21 October 2005

39
Q

What is the industrial village of Saltaire in haworth

A

A designated UNESCO site

40
Q

How much does tourism add to the Bradford region (Haworth)

A

£500 million

41
Q

How many day trips does Haworth reveive each year

A

8.6 million

42
Q

How many jobs are supported in retail and tourism in the Haworth region

A

13500

GEOGRAPHY A LEVEL HUMAN (32 decks)

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