REGENERATING PLACES - LESSON 11 - REBRANDING Flashcards
What is rebranding
The Regeneration and re-imaging of a place to improve the area
What is regeneration
Investment in an area - cumulative causation
Urban renewal
What is re-imaging
When an area is ‘sold’ or ‘advertised’ to change the impression of investors
How many people did the old shipyards in Belfast employ in the 1950s
30,000 people
What is the largest development in Belfast and when was it opened
Titanic quarter, 2009
How many townhouses and apartments does the Titanic quarter have
7,500 townhouses and apartments
Housing 30,000 people
How many long-term jobs were created and how many construction jobs were created in the creation of the Titanic quarter
20,000 LT jobs - in IT&Financial services, education, hotels, bars, restaurants, retail, industrial space and film industry
15,000 in construction
How much was invested into Belfast rebranding
£7 billion
How big is the Titanic quarter site (in acres)
185 acres
How much does tourism in the Titanic quarter generate
£97 million
How many visitors did the titanic quarter attract in its first year of opening (2012)
800,000
Alongside the Titanic quarter, what other areas of Belfast were regenerated
Cathedral Quarter
Shankhill road
How many jobs would be created by the 2006-2011 regeneration of Cathedral quarter
2000
How much did the regeneration of Cathedral quarter cost
£300 million
What was added to Cathedral quarter
Shopping centres, bars and restaurants
When was the construction of Cathedral Quarter completed
2011
How was Shankhill Road rebranded
Addition of open bus tours now of the popular peace wall and areas affected by the troubles
What were the problems that needed to be fixed in Powys
Too high a focus on Agriculture and Tourism - low contributors to the economy in terms of input
Skills Shortages
Rural Decline
How have EU structural funds helped Powys’ Regeneration
Encouraged competitive business, partly by rejuvenating a local chamber of commerce
What is the transition town in Powys and how did it help its regeneration
Machynlleth - Loyalty cards and local currency have encouraged spending in the region
What did Carmarthenshire (Powys) community do to help regenerate itself
Broadband partnership,
Prevent outward migration, making home working viable
How many volunteers contributed how much to the Powys economy?
26000
£173.6 million
What did Cambrian Mountains Initiative and Eco Dyfi do to successfully regenerate Powys
Encourage carbon stores and water regulation
How did the Green investment bank help a successful regeneration of Powys
£1 billion available for research and development
£200 million for low carbon technology
£860 million for encouraging renewable heat
£30 million encouraging energy-efficiency of housing stock
What is Powys an example of
Rural Regeneration (local governments)
What is Cabot’s Circus an example of
Retail led regeneration
When did Cabot’s circus open
2008
How many shops are in Cabot’s circus
130
How much did Cabot’s circus cost to build
£500 million
How many apartments and houses were built in Cabot’s circus
250
How many car parking spaces are there in cabot’s circus
2500
What award did Cabot’s circus win
BREEAM retail award for sustainable development, to include natural ventilation, low energy lighting and rainwater harvesting
What is an example of Rural Rebranding
Haworth - local governments
What did Haworth do to rebrand itself
Bronte connection
Fair-trade village
Farm Diversification
Other local attractions
What links to the Bronte sisters did Haworth rebrand itself upon
Opened up Bronte’s parsonage
Spent £210,000 on Bronte buses in 2015
When did Haworth become a fair-trade village
2002
How were farms diversified in Haworth
Skipbridge farm - popular wedding venue
Utilising EU grants to do so
When did Haworth twin with Macchu Picchu
21 October 2005
What is the industrial village of Saltaire in haworth
A designated UNESCO site
How much does tourism add to the Bradford region (Haworth)
£500 million
How many day trips does Haworth reveive each year
8.6 million
How many jobs are supported in retail and tourism in the Haworth region
13500
