regen L8 rebranding glasgow

Question 1

What is Rebranding?

Answer 1

creating a new look or reputation for something to make it appear better than it once was

Question 2

What is the population of Glasgow?

Answer 2

635000

Question 3

What was the main focus of the rebranding of Glasgow?

Answer 3

The city centre — tourist attractions
- art galleries — Kelvingrove Art Gallery gets 3 million visitors per year

Flagship building project — The Titan Crane

Question 4

Why was regeneration needed in Glasgow?

Answer 4

• negative image due to industrial decline, poverty & unemployment when shipbuilding industry collapsed

Question 5

What made Glasgow grow?

Answer 5

shipbuilding industry

Question 6

How has Glasgow been regenerated?

Answer 6

• improved infrastructure & access to city centre
• increase greenspace
• commonwealth games & COP26
• European capital of culture & UK’s city of architecture & design

Question 7

Why did housing need to be regenerated in The Gorbals?

Answer 7

reputation for poverty, overcrowding & poor public amenities with associated gang culture and violence

Question 8

Environmental Regeneration in Glasgow

Answer 8

• in 2002 — GreenSpace Scotland initiatives to repurpose derelict land into green spaces such as parks and arboretums in Glasgow

Question 9

Retail Regeneration in Glasgow

Answer 9

• A marketing campaign was created to encourage private sector investment for future post-industrial Glasgow
• the aim of ‘Scotland with Style’ was to establish Glasgow as a leading tourist destination. Increasing tourism brings the multiplier effect with employment opportunities in hotels, bars, restaurants and retail

Question 10

Infrastructural Regeneration in Glasgow

Answer 10

• Regen of the Clyde managed by Glasgow City Council and the Scottish Gov. . Improving roads and buildings along the river
• 2014 Commonwealth Games. Land remediation, transport infrastructure and sports facilities such as the Sir Chris Hoy Velodrome and Emirates Arena were implemented and are now being used by the public and for future events
• 2011: £250m on M74 extension project to allow for greater access into Glasgow City Centre
• 2017: addition of 50 new subway stations to the third oldest subway network in the world to allow for greater tourist access

Question 11

Cultural Regeneration in Glasgow

Answer 11

• 1983: Glasgows ‘MILES BETTER’ campaign. Focused on ARTS and CULTURE and helped Glasgow become the 1990 CAPITAL OF CULTURE
• 2015: Glasgow hosted the TURNER PRIZE — link to new arts and culture image

Question 12

Sport Regeneration in Glasgow

Answer 12

• 2014: Commonwealth Games. Largest event so far — watched or read by about 1.26 billion people
• 2014: Commonwealth Games supported on average 2100 jobs

Question 13

Reasons for Regen/History of Glasgow

Answer 13

• collapse of shipbuilding industry
• negative image due to industrial decline, poverty, and unemployment

Question 14

Positives of Regen in Glasgow

Answer 14

• Making use of empty derelict spaces making the city more attractive to tourists
• Increase in local amenities and a number of improved social benefits like green spaces
• attracts investment, qualified professionals and students

Question 15

Negatives of Regen in Glasgow

Answer 15

• money spent on leisure, retail and tourism land use might mean neglecting housing and education spending
• Does not directly tackle issues with crime
• new modern housing — but are they affordable for unskilled workforce?