Reception theory - Stuart Hall

Question 1

Stuart Hall believes that media products are _______ with ideas by the producers that create them

Answer 1

encoded

Question 2

Why does Stuart Hall believe that media products are encoded?

Answer 2

They want a particular message to come across - they wanted audiences to decode the message

Question 3

Stuart Hall believes that media products are _______ with ideas by the producers who want audiences to ______ them

Answer 3

encoded, decode

Question 4

Preferred reading

Answer 4

The encoded messages in a piece of media have been received and accepted by the audience who totally understand what the producer wanted them to understand

Question 5

What are the three types of responses that audiences might take as outlined in Stuart Hall’s reception theory?

Answer 5

Preferred reading, oppositional reading and negotiated reading

Question 6

Oppositional reading

Answer 6

Audiences interpret the media products and don’t take on board the preferred messages that the producers want them to take on board

Question 7

Negotiated reading

Answer 7

Between the preferred and oppositional reading - where an audience member understands the messages that the producer intended and accepts some but rejects other parts

Question 8

Give an example of a reason why an audience member might take a different reading to a text

Answer 8

Any from being a different gender, age, background, ethnicity, sexuality, culture, etc.