Cultural industries - David Hesmondhalgh Flashcards
What is the main part of Hesmondhalgh’s Cultural Industries theory?
He believes that companies need to minimise risk and maximise audience to be successful
Hesmondhalgh’s Cultural Industries theory says that companies need to minimise what and maximise what to be successful?
Minimise risk, maximise audience/profit
Horizontal integration
When a company buys out or takes over another company that does the same thing/makes similar products as them, or the same part of the production process.
Vertical integration
When a company buys out or takes over another company that does a different part of the production process to them.
How does vertical and horizontal integration link to Hesmondhalgh’s Cultural Industries theory?
It’s a great way of ensuring your company has lots of power and resources to beat competitors, helping them minimise risk and maximise profits/audiences
Hesmondhalgh’s Cultural Industries theory suggests that companies work across a variety of…
media platforms and technologies
Hesmondhalgh’s Cultural Industries theory suggests that companies work across a variety of media platforms and technologies. This is a good way of…
ensuring your products are seen around the world and in as many places as possible - taking advantage of technological convergence
Hesmondhalgh’s Cultural Industries theory says a great way of minimising risk and maximising audiences/profit is to focus on…
popular genres/formats/stars
Hesmondhalgh’s Cultural Industries theory says a great way of minimising risk and maximising audiences/profit is to focus on popular genres/formats/stars. What does this mean?
Focusing on what’s popular and repeating this format - creating prequels/sequels of already-popular shows, etc
One of Hesmondhalgh’s key ideas is a controlled…
released schedule
Why is releasing a media product at the same time for everyone across the world a good way to minimise risk of your product according to Hesmondhalgh’s Cultural Industries theory?
It might stop the possibility of it being pirated - e.g. if you release a film in one region but not another you run the risk of losing profit in the other countries because they’ll access it for free online.
Why do people often hold back the release of their media products?
To make it feel scarce/rare and the audience want to get ahold of it
Releasing a product in stages carefully designed to target particular audiences is sometimes quite a good way of doing what according to Hesmondhalgh’s Cultural Industries theory?
Minimising risk and maximising profits
A great way of making a lot of profit according to Hesmondhalgh’s Cultural Industries theory is to have a detailed what?
Marketing campaign
Hesmondhalgh’s Cultural Industries theory would suggest marketing techniques such as what for a detailed marketing campaign?
Including things like websites, social media pages, guerrilla marketing techniques, posters and a range of other techniques to encompass your audience and create a vortex of publicity
