Key Words

Question 1

Diversification

Answer 1

When a company branches out into another area, other than their original industry

Question 2

Horizontal Integration

Answer 2

When a company buys out or takes over a company that does the same part of the production process as them

Question 3

A production company buying out a production company or distribution company buying out a distribution company is an example of what?

Answer 3

Horizontal integration

Question 4

Give two examples of benefits or horizontal integration

Answer 4

Any from increasing revenue because you take over another business, eliminating competition and increasing how powerful you are as a company

Question 5

Horizontal integration is often only possible if you have what as a company?

Answer 5

Money

Question 6

Technological convergence

Answer 6

Evolution and combination of old technologies to form new online interactive technologies

Question 7

Synergy

Answer 7

Working together with another company or a different part of the same company, to achieve something that benefits all involved