Rebranding Flashcards
1
Q
Rebranding
A
The ‘marketing’ aspect of regeneration designed to attract businesses, residents and visitors.
2
Q
Re-imaging
A
Making a place more attractive and desirable to invest, live in or visit.
3
Q
Reinventor cities
A
Changed economic base, encouraging IT and media with higher wages.
4
Q
Replicator cities
A
Replaced cotton mills and docks with distribution centres. High share of workers with low qualifications.
5
Q
CASESTUDY: Liverpool Albert docks
A
- once fishing port and dock sending cargo to America.
- deindustrialisation resulted in lack of jobs and poor housing.
- now Tate gallery and Beatles museum open along with bars and restaurants.
- award 2008 European capital of culture.
- more tourism, good global image, more inward investment and therefore income.
- low paid jobs, residential development more than jobs.
6
Q
CASESTUDY: London docklands
A
- deindustrialisation
- now central business district (Canary Wharf) attracting 100000 commuters every day.
- improved transport (extension to jubilee line)
- still poor health and pockets of deprivation (tower hamlets)
7
Q
CASE STUDY: Rural Diversification
A
- set up businesses such a smoothies and confetti.
- eg. South Shropshire
- declining services and employment.
- now festival of food and drink and art exhibitions.
