reasearch Flashcards
primary quantative research types
questionnaires, closed and scales questions.
interviews, structured and semi structured.
secondary quantative research types
content and media analysis
official statistics
primary qualitative research methods
open questionnaires
semi and unstructured interviews
focus group interviews
observation= participant, researcher takes part, non participant, researcher doesn’t take part.
covert= people don’t know they’re being observed
overt= people do know they’re bring observed
ethnography= researcher immerse themself into an experience.
secondary qualitative research methods
personal documents and diaries
validity
whether the research give accurate true picture of what’s being studied
reliability
determines whether the same results would happen if the experiment would be repeated
representativeness
whether the people who are being researched fit those being investigated.
generalisability
whether you can make claims about a whole population from eh study
what is operationalise with research
the process of defining a concept so that it is measurable the researcher takes a fuzzy concept and makes it clearly distinguishable or measurable
rapport
rapport is the ability to relate to others in a way that creates a level of trust and understanding.
verstehen
empathetic understanding of human behaviour. a goal of interpretivist research so that they truly understand the point of view of the person being interviewed.
reflexivity
A
an awareness that values will always have an affect on research findings. the goal of the researcher would be to reflect on how their values have affected the findings. eg a male researcher may check with a female worker while researching women. this improves validity.
