reading 1 fr

Question 1

does adding first name to email subject line improve email performance (2018)

Answer 1

No, unsubscribe rate was 14.5% higher in the personalized group suggesting that this personalization may annoy some of them

Question 2

Does using title and surname have an effect email marketing

Answer 2

It does have a positive effect. The open rate in the personalized group was 11.8 percent higher, and while the click through rate also improved it wasnt statistically significant

Question 3

second article increased open rates

Answer 3

the study found that adding a recipients first name to the subject line increased open rates by 20%

Question 4

Higher conversion rates (second article)

Answer 4

beyond just getting people to open emails, the personalization can have a significant downstream effect on behavior

Question 5

Psychological effects second article

Answer 5

the study suggests that personalization triggers a sense of familiarity and recognition, which makes recipeients more likely to engage with the email, even if it doesnt offer additional informative content