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Digital and social media strategies

This class was created by Brainscape user Hendrik Diepers. Visit their profile to learn more about the creator.

By: Hendrik Diepers
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Decks in this class (14)

Reading 2
Media effeciveness supports busin...,
What are the key changes media mi...,
Mmm is living a renaissance why
18  cards
reading 3
Market mix optimization mmo,
Baseline revenue,
Marketing contribution
14  cards
reading 4
Two main sets of methodologies is...,
When should i consider setting up...,
True experiments either in the la...
32  cards
reading 5
A popular approach for advertisin...,
Psa bad because,
Ghost ads
13  cards
reading 6
Online reviews as a source of inf...,
Impact of yelp reviews on restaur...,
Effect on independent vs chain re...
32  cards
reading 7
Objective of the study does onlin...,
The role of wom information vs aw...,
Does online wom increase demand
32  cards
lecture 2
How to evaluate the performance o...,
Incremental sales,
Incremental profit
21  cards
lecture 3
What is media mix modelling,
Media mix modelling key differenc...,
The business problem seeking answ...
12  cards
lecture 4
Lurking variables,
Sample selection bias,
No control group
12  cards
lecture 5
What are display ads,
What are search engine ads,
Overview of the adwords process g...
15  cards
lecture 6
User generated content,
Social media,
Why did social media take off
11  cards
lecture 7
Organic wom,
Amplified word of mouth,
Online versus offline wom
24  cards
reading 8
Role of social media in tv marketing,
Two mechanisms at play two primar...,
Twitters impact on viewership
22  cards
reading 9
Defining imis improvised marketin...,
Theoretical underpinnings imi,
Key mechanisms that drive the suc...
12  cards

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Digital and social media strategies

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