lecture 1

Question 1

digital marketing

Answer 1

marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium

Question 2

social media marketing

Answer 2

is the process of creating (tailored) content to drive engagement, promote a business and generate revenue

Question 3

marketing strategy

Answer 3

refers to a firms overall game plan for reaching and engaging with consumers