Reach Users on Google Display Ads

Question 1

Build Awareness, Display Ads - available objectives?

Answer 1

demographic targeting | affinity audiences | custom affinity audiences

Question 2

Influence consideration, Display Ads - available objectives?

Answer 2

in-market audiences | custom intent audiences | similar audiences

Question 3

When to use drive action?

Answer 3

When you want to re-engage with users that have already showed interest in your brand.

Question 4

Remarketing - Explanation?

Answer 4

Show ads to the people who demonstrated their interest in what you offer with their visit to your website or app.

Question 5

Standard Remarketing - Explanation?

Answer 5

Show ads to your past visitors as they browse network websites and use network apps. Communicate with people who’ve previously visited key pages on your website across screens, giving you a powerful new way to match the right user with the right message.

Question 6

Dynamic Remarketing - Explanation?

Answer 6

Takes remarketing to the next level with ads that include products or services that people viewed on your website. Create dynamically generated display ads with product data pulled from a pre-uploaded feed.