Deliver the Right Message on Google Display Ads

Question 1

Ad formats let you choose…

Answer 1

how to communicate your business to your audience.

Question 2

With Google Display Ads, you can take an approach that enables…

Answer 2

greater efficiency OR greater creative control.

Question 3

Responsive Display Ads - explanation?

Answer 3

Responsive Display Ads give you the ability to upload your own assets and create ads that serve in all ad slot sizes, into both native and non-native inventory. Simply upload your assets (images, videos, headlines, logos, and descriptions), and Google will automatically create ads. They’re built for performance, reach, and scale.

Question 4

Key benefits of responsive display ads?

Answer 4

automation | reach | simplicity

Question 5

Uploaded ads/image ads - explanation?

Answer 5

Created outside of Google Ads (in Google Web Designer, for example), image ads are uploadable as a .zip file into Google Ads. Image ads only run in banner-eligible slots, which has limited scale relative to Responsive Display Ads.

• Enables complete creative control.