Display Ads - Intro/Overview

Question 1

Business goals that can fuelled by Google Ads?

Answer 1

Drive Sales | Get Leads | Increase Site Visits | Influence Consideration | Build Awareness | Promote Your App

Question 2

3 Benefits of Google Ads?

Answer 2

Relevance | Control | Results

Question 3

Google Display Ads potential reach?

Answer 3

90% of global internet users across more than three million apps and websites.

Question 4

Reach capacity enables marketers to?

Answer 4

learn about consumer behaviour | identify valuable audiences | engage with audiences quickly and often

Question 5

Value of Google Display Ads?

Answer 5

powerful intent signals | massive scale | measurable performance | easy campaign setup

Question 6

Smart Display Campaign - explanation?

Answer 6

• uses full automation
• you provide what ads say, images, budget and CPA targets
• google will mix & match the ads at scale
  (automated bidding, targeting and creative)

Question 7

Smart Display Campaign - eligibility?

Answer 7

Need to have gotten at least 50 conversions on Display — or at least 100 conversions on Search — in the last 30 days.

Question 8

3 Key Benefits of Smart Display Campaigns?

Answer 8

simplicity | insights | scale

Question 9

Scenarios when you should you Smart Display campaigns?

Answer 9

• Are new to display advertising and want a fast and highly performing campaign
• Have limited display advertising to remarketing but now want to reach people earlier in the buying process
• Want to attract additional customers beyond your manually targeted campaigns or simplify your existing campaign structure

Question 10

Standard Display Campaign - Targeting Options?

Answer 10

build awareness | influence consideration | drive action

Question 11

Standard Display Campaign - Bidding Options?

Answer 11

enhanced CPC | maximise conversions | target CPA | target ROAS

Question 12

Standard Display Campaign - Format Options?

Answer 12

responsive display ads (efficiency & Scale)

OR

Uploaded ads (greater control)