Increase Conversions with Performance Planner Flashcards
1
Q
By planning your Google Ads budgets in advance, you can:
A
- understand future spend potential of current campaigns
- take advantage of seasonality
- set optimal bids + budgets to ensure maximised ROI
- Find new opportunities to grow sales volume
2
Q
Performance Planner - explanation?
A
Forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.
forecasting | simulation | machine learning | validation
3
Q
Why performance planner > traditional forecasting methods?
A
accurate forecasts | benefits of machine learning
4
Q
4 step to use performance planner?
A
learn | explore | do | repeat
5
Q
3 Best Practices for Performance Planner?
A
- create separate plans for each marketing objective
- set bids and budgets using non last-click conversions
- regularly check your plan
6
Q
3 additional factors to check while budget planning?
A
seasonality | market share | growth