Increase Conversions with Performance Planner Flashcards

1
Q

By planning your Google Ads budgets in advance, you can:

A
  1. understand future spend potential of current campaigns
  2. take advantage of seasonality
  3. set optimal bids + budgets to ensure maximised ROI
  4. Find new opportunities to grow sales volume
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2
Q

Performance Planner - explanation?

A

Forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns.

forecasting | simulation | machine learning | validation

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3
Q

Why performance planner > traditional forecasting methods?

A

accurate forecasts | benefits of machine learning

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4
Q

4 step to use performance planner?

A

learn | explore | do | repeat

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5
Q

3 Best Practices for Performance Planner?

A
  1. create separate plans for each marketing objective
  2. set bids and budgets using non last-click conversions
  3. regularly check your plan
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6
Q

3 additional factors to check while budget planning?

A

seasonality | market share | growth

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