Increase Efficiency with Automated Bidding

Question 1

Benefits of Google Ads Automated Bidding?

Answer 1

machine learning | time saved | auction-time bidding | depth of signals used and cross analysis

Question 2

Awareness-based bidding strategies - goal + when + choices?

Answer 2

Goal: visibility

When: target impression share

Choice(s): Raising awareness of your brand and campaigns that include brand terms.

Question 3

Consideration-based bidding strategies - goal + when + choices?

Answer 3

Goal: clicks

When: constrained budget | maximise traffic with extra budget | upper funnel keywords that have high assist value in conversion

Choice(s): Max. clicks

Question 4

Conversion-focused bidding strategies?

Answer 4

Goal: conversions

Choices(s): maximise conversions | tCPA | eCPC

When:
eCPC
- search, core bid manually
- display, don’t have conversion-tracking

Question 5

Revenue-focused bidding strategies?

Answer 5

Goal: Revenue

When: Automatically optimize bids to maximize revenue within your target ROAS

Choice(s): Target return on ad spend (Target ROAS)