Quizes

Question 1

carefully designed combination of all communications with a company’s internal and external publics

Answer 1

Globally Integrated marketing communication program

Question 2

What is the name given to all of the potential barriers to communication?

Answer 2

Noise

Question 3

, Marketing activities that are designed to stimulate consumer and marketing channel demand for a product or service are:

Answer 3

Sales Promotion

Question 4

on stimulating product demand at the consumer level

Answer 4

Pull Strategy

Question 5

The most recent trend in couponing is the use of:

Answer 5

Electronic delivered by mobile phone

Question 6

Status is particularly important in communication processes in which type of culture

Answer 6

High Context

Question 7

T/F: The African-American segment and the growing segment more recent immigrants from the African continent are virtually identical; the same marketing techniques will reach both effectively

Answer 7

False

Question 8

T/F: The Asian/Asian-American segment has the highest household income of any ethnic group

Answer 8

Trues

Question 9

T/F: In recent years, Latino migration to the United States has surpassed that of the Asian/Asian-American cohort

Answer 9

False

Question 10

T/F: Research has shown that showing African-Americans in advertising has no additional appeal to the African-American segment

Answer 10

False

Question 11

: Where would a salesperson give precise product information to a customer?

Answer 11

Low context culture

Question 12

T/F: In high-context cultures, international marketers may rely heavily on symbolism when sending marketing messages

Answer 12

True

Question 13

T/F: Visual elements of commercials focused on individualistic cultures tend to feature a person enjoying a product alone.

Answer 13

True

Question 14

T/F: Comparative advertising formats are illegal in some countries.

Answer 14

True

Question 15

English can often be the preferred language to market to South Asians from India, Pakistan and Sri Lanka

Answer 15

True

Question 16

T/F: The two primary activities conducted by the public relations department include addressing negative publicity and promoting positive publicity and image-enhancing events.

Answer 16

True

Question 17

The Chinese New Year is based on the lunar calendar and thus can shift dates from year to year; the Japanese always celebrate New Year on January 1.

Answer 17

True

Question 18

Employees view managers more as peers and less as bosses in which type of culture

Answer 18

Low power distance

Question 19

Consists of an analysis of the internal, external, and customer environments

Answer 19

Situational Analysis

Question 20

Consists of doing things right

Answer 20

Efficiency

Question 21

Consists of doing the right things

Answer 21

Effectiveness

Question 22

Long-term, high-level, the “WHAT”

Answer 22

Strategy

Question 23

. Short-term, middle- and lower-level, the “HOW”

Answer 23

Tactics

Question 24

Strategy that focuses on promoting products to intermediaries

Answer 24

Push

Question 25

Strategy that focuses on promoting products to consumers

Answer 25

Pull Strategy

Question 26

Organisational structure that involves parts of the world being managed separately

Answer 26

Regional Based Organization

Question 27

. An organisation with this orientation would hire managers and salespeople from the home country

Answer 27

Ehtnocentric

Question 28

An organisation with this orientation would hire the best talent, regardless of country of origin.

Answer 28

Geocentric

Question 29

focuses on the overall direction of the firm, the development of goals, and the allocation of resources in the pursuit of those goals

Answer 29

Tactical Strategy