Int. Mkt Ch.4 Flashcards
Description of the social world through which we observe the effects of culture
Sociocultural
Most Authorities Agree..
1) Culture is learned, not innate. We are not born with a culture
2) Various aspects of culture are interrelated
3) Culture is shared, patterned and mutually constructed through social interaction
4) Culture defines the boundaries of different groups
Concentrating on linear time, sequential activities; completing one before moving on to the next. Setting and meeting deadlines. US, Canada, northern Europe, Japan “Time is money.”
Monochronic
Doing many things at once; attention to simultaneous activities. Time is relative; deadlines not as important as relationships. Multitasking. Southern Europe, Latin America and much of Asia
Polychronic
Hall’ Context Culture: Most communication is innate, unspoken, implicit, understood. What is not said is often more important than what is said. Knowledge is situational; relational. Japan, China, the Middle East, Latin America. “Build a Relationship.”
HIgh
Hall’s Context Culture : Explicit communications, little ambiguity. Direct and unambiguous. You say what you mean. Knowledge is transferable. Northern Europe, Canada, US, Australia, New Zealand, South Africa. “Get to the Point”
Low
Hofstede’s 5 dimension
- Individualism/Collectivism
- Power Distance (PDI)
- Uncertainty Avoidance
- Masculinity/Femininity
- Long-Term Orientation/Confucian Dynamism
Describes a culture’s sense of beauty and good taste and is expressed in many areas, most directly in art, drama, music, folklore, dance, architecture, design
Aesthetics
All human-made objects; concerned with HOW people make things (technology) and WHO makes WHAT and WHY (economics)
Material/Cultural Artifacts
The most apparent cultural distinction globally
Language
