McDonald Book

Question 1

A custom that must be followed in certain culture even by outsiders

Answer 1

Cultural Imperative

Question 2

A custom in a culture which is optional for outsiders to follow

Answer 2

Cultural Elective

Question 3

A custom reserved only for the members of the culture and restricted to outsiders

Answer 3

Cultural Exclusive

Question 4

Learning as much as possible about your target audience and communicating with then richly, frequently and relevantly

Answer 4

Narrowcasting

Question 5

Using a wording that conveys the meaning of the original message, even if its not a literal translation

Answer 5

Transcreation

Question 6

Customized products/services communcate three important message to your audience?

Answer 6

“I see you, I value you, I want you”