Quiz 7 Flashcards
________ attitudes are based primarily on people’s beliefs about properties of attitude objects
Cognitively based
“Experts are always right” and “Expensive means quality” are some examples of how ________ can be used in persuasion.
heuristics
According to research presented in the chapter, consumers’ attitudes toward products such as perfumes and greeting cards are ________ based because they are informed by ________.
a. affectively; values and the self-concept
b. cognitively; social identity concerns
c. behaviorally; past product purchases
d. cognitively; logical appraisals of the product
a. affectively; values and the self-concept
According to the elaboration likelihood model of persuasion, people who ________ are most likely to take the ________ route to persuasion.
a. are motivated to pay attention; central
b. do not care about the issue; central
c. are motivated to pay attention; peripheral
d. do not pay close attention; central
a. are motivated to pay attention; central
According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on
heuristics
According to the tenets of cognitive dissonance theory, people are most likely to change their attitudes when they have ________ justification for an attitude-discrepant behavior.
insufficient external
Aicha’s whole family loves the Red Sox. Recently, Aicha has begun rooting for the Yankees. When she’s at home, she receives a lot of jokes and disapproval from her family. This reaction to her behavior is a(n)
punishment
All of the following are characteristics of affectively based attitudes except that they are
a. not a result of rational examination.
b. a central part of one’s self.
c. often linked to values.
d. governed by logic.
d. governed by logic.
André is not at all familiar with a presidential candidate’s stand on the issues or with his proposed policies, but André likes “his” candidate and plans to vote for him anyway. This example illustrates that people’s attitudes toward politicians are often
a. affectively based.
b. cognitively based.
c. behaviorally based.
d. classically conditioned
a. affectively based.
Attitude inoculation is the process of making people immune to persuasion attempts by
a. exposing them to arguments against their position.
b. exposing them to arguments in support of their position.
c. encouraging them to feel positive about the position that they hold.
d. encouraging them to keep an open mind.
a. exposing them to arguments against their position.
