Quiz 5 Flashcards
What is big data?
data sets so large or fast moving they can’t be processed with traditional tools or applications
has potential to help companies improve operations and make faster, more intelligent decisions
Volume, Variety, Velocity, Variability, Complexity
Virtual machines
1 physical machine that can run many different servers
why do organizations care about big data?
analyze and make sense of both the WHAT (quantitative) and the WHY (qualitative)
improve customer experiences
predict and modify behavior
A slice of Big Data
more data allows us to see new, better and different
used to advance society in all areas
How does big data affect our daily lives?
sports predictions, voting predictions, smartphones
gathering big data
web browsing, wifi, Bluetooth, cameras, surveillance
privacy concerns
what is the value of your privacy?
do you have anything you want to keep private?
Privacy is not about secrecy; it is about control
Algorithms
a set of steps to accomplish a task
correctness and efficiency are what make a good algorithm
what is artificial intelligence
neural network of algorithms
mimic the human brain
learning on their own
research methods
Quantitative and Qualitative
Quantitative research
looks at hard numbers/data
Qualitative research
soft science/soft data
education
Actual life
evolution, biology, health, education
relationships and communication
Online life
our online lives are affecting the way we are hardwired (emojis)
Power of the Emoji
they increase social capital
we react to them like we would a real human face
“business-world” acceptance
improves memory of conversations
it’s a meme
understanding cultural relevance
an idea, behavior, or style that spreads from person to person within a culture
how is energy generated?
hydrocarbons, burning fossil fuels to heat water that turns turbine
efficiency
doing the same amount of work or producing the same amount of goods or services with less energy
conservation
using less energy regardless of whether energy efficiency has changed