Questionnaires Flashcards
What are questionnaires?
Self-report that lists a number of items or activities.
What are closed questionnaires?
Includes choice of answers
What are open questionnaires?
Qualitative data that’s expressed in the respondent own values.
What are attitudinal questionnaires?
Ask respondents questions on a scale.
STRENGTH’S of postal questionnaires
Reach respondents in thousands to get the information required from various areas.
STRENGTHS OF QUESTIONNAIRES
Less time consuming
High in reliability as it’s well designed and questions are neutral and objective.
Cheap to make and carry out.
Used for researching larger groups of people and makes more representative samples of people.
WEAKNESSES OF QUESTIONNAIRES
Many people cannot be bothered to do the questionnaire.
Postal questionnaires have weak response rates.
Produces data low in validity as real life is too complex to be categorised.
Closed questions suffer from ‘imposition problems’ as they measure what the sociologist thinks rather than what the experience is.