Focus Group Interviews Flashcards
1
Q
What are focus group interviews?
A
People get together and discuss issues.
2
Q
WEAKNESSES of focus group interviews
A
1 or 2 strong personalities can dominate and influence other participants opinions.
There’s a reliance on the dynamic of the group to keep the discussion going.
3
Q
STRENGTHS of focus group interviews
A
Participants are encouraged to speak to each other.
