Questionaires Flashcards
Likert Scale
a num rating that ppl indicate their agreement w/ statement (1-5)
Questionaire
set of written questions that ptps fill in selves
could = web based / paper based
= self report
report own feelings & opinions
Self Report Measures
ask respon to report own exper directly
Qual data through open ?s
inc validity - should = true reflection of ptps thoughts behav & attitudes
Closed Questions
fixed choice of responses
eg yes/no likert scale, fixed choices
= quan data, facts, easy & quick to answer & keep control w/ questioner
Open Questions
no fixed response respons can answer how wish & at length
= qual data, ask to think & reflect give opinions & feelings - respon has control
Validity of Questions
?s should be operationalised so are clear - inc face val
avoid double barrelled ?s, double negs & over comp lang - need pilot study to check for issues
way written can cause bias - leading ?s & emotive lang - suggest answer & ?ers views - SDB
Strengths
cost effective
large samples can = ach quickly
can prod easy to analyse quan data
can gather in depth qual data
Weaknesses
social desireability bias
response bias - ppl respond too quickly & X read ?s properly
low response rate
no rapport so may not reveal personal info