quantitative data Flashcards
1
Q
what is quantitative data
A
data that can be measured
eg age, sex, ethnicity, class
2
Q
how is qualitative data analyzed
A
statistically
- favours quantity, objectivity and reliability of data
3
Q
primary sources of quantitative data
A
questionnaires, experiments
4
Q
secondary sources of quantitative data
A
official statistics
5
Q
advantages of quantitative data
A
- can collect large quantities of data
- study can be replicated to check results
- data can be analysed statistically to reveal trends in the data (causal laws)
- the research is less likely to influence the responses of their samples
6
Q
disadvantages of quantitative data
A
- often forces people to choose predetermined answers thus not showing their true views
- the language used by the researcher may be interpreted differently by the respondents
- data may show trends but often cannot reveal the direction of causation
- response rates can be very low skewing the sample and damaging the representativeness of the study